MANILA, PHILIPPINES — “Who is your ideal partner?” This is a question that many of us have pondered during this pandemic, as we found solace in the company of friends and family amid various challenges.
Whether it’s opening a dream business amid the uncertainties, discovering a new hobby, or engaging in charitable endeavors, life is always brighter when we have a partner who will be there for us through ups and downs. This was the inspiration behind Sun Life Philippines’ latest campaign that highlights its brand promise of Partner for Life.
The message is depicted in a fun and vibrant music video featuring Sun Life brand ambassador Piolo Pascual, set against singer-songwriter Johnoy Danao’s song “Bright Like the Sun” in the background. Danao’s composition perfectly captures the special bonds in our lives, while exuding hope and optimism for the future having experienced the pandemic.
In the same way, Sun Life is ready to be the Filipinos’ partner for life when it comes to their financial goals even during uncertain times.
The longest-standing life insurance company in the Philippines, Sun Life has a wide range of solutions that can help Filipinos get closer to their financial goals no matter what life stage they may be in. Additionally, over 20,000 Sun Life advisors nationwide can provide quality service and advice for those in need of a partner in their financial journey.
To further inspire Filipinos, the campaign will also feature a host of activities, including a Tiktok promo where they only need to stitch Piolo’s video with a candid moment featuring the people they consider their partners to the tune of “Bright Like the Sun.” Participants will get a chance to win a special trip to bond with loved ones. Tiktok users can also create a duet video with Piolo as he sings lines from “Bright Like the Sun” and the Top 10 entries will be awarded PHP 1,000 worth of Giftaway vouchers.
The promo mechanics, along with other campaign updates and activities, will be announced soon on Sun Life’s Facebook, Instagram, and Tiktok accounts. Those interested are encouraged to follow @sunlifeph on these social platforms.