BANGKOK, THAILAND – As the first wave of COVID-19 situation in Thailand is getting better, the government has announced to start easing up the lockdown. In effect, people have become less cautious in going outside, gathering in crowds, while not wearing face masks. This has raised the alarm for the Thai Health Promotion Foundation, as it is concerned that these activities may result to the spike of COVID-19 cases.
Working with Leo Burnett Thailand, the partnership created the “Live New Normal Life” campaign, a project that promotes a set of behaviors and mindsets that people should have in returning to their “normal” lives. This includes “taking care of yourself,” “paying attention to others,” and “building discipline.”
The creative teams believe that these behaviors need to be in the forefront of Thais’ minds to create a healthier and safer post-quarantine life.
Credits:
Title: Friends
Client: Thai Health Promotion Foundation
Product/Service: Thai Health Promotion Foundation
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Warawut Kaennakham
Art Director: Warawut Kaennakham, Sompat Trisadikun
Copywriter: Varunchit Kajohnbun
Account Management Director: Tida Vibulvanich
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.O.P: Teerawat Thitikornwanich
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
Sound Production Company: Sound space
