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TRIVIAL PURSUIT, the Araw Awards Edition

As the culminating activity of the AdCon, the Araw Awards is traditionally the ad agency’s big night (no pun intended). But with major shifts in the thrust and judging criteria, it’s going to be a whole new ball game—or will it? As we wait and see, let’s play a game—to see how much you know about the Araw Awards, and why the industry thinks there’s nothing trivial about its pursuit.

1. When adman Tony Cantero named the Araw Award, what was he thinking?

a.    That like Kodak, it didn’t have to mean a thing.
b.    That creatives should reach high for the sun (or araw, in the vernacular)
c.    That it was a great acronym for Adboard Recognition Award.

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2.    What was the Araw Award called before Tony’s brainstorm?

a.    The Kidlat Award
b.    The AdCon Award
c.    It was never called anything else.

3. When was the AdCon creative show dubbed the Araw Awards?

a.    In 1997, when the Ad Asia merged with the AdCon
b.    In 1969, the first AdCon
c.    In 2001, the first AdCon of the new century

4. Who designed the Araw trophy?

a.    TBWA’s Jimmy Santiago
b.    TBWA’s Melvin Mangada
c.    Creative Partners’ Mario Monteagudo

Scroll down for the answers.

Answers:

1. C. Crazy! Like we said, what was he thinking?!

2. A. Which kind of explains why The Creative Guild appropriated the name for its own award many years later.

3. A. In 1997, AdAsia was the real deal (ADFEST and Spikes wouldn’t come along for a few more years), so the AdBoard must have thought it was an appropriate time for a reboot.

4. B. Actually, Jimmy Santiago designed the first version of the Araw Awards trophy, but it was Melvin who reshaped it as the sun’s ray.

Did you get most of it right? Great! Ready for more? Check in tomorrow for new questions!

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