MANILA, FEBRUARY 4, 2013 – New years are about beginnings. And to celebrate the new creative year, adobo magazine’s January-February 2013 edition is jam-packed with inspiration.
Multi-awarded designer Kenneth Cobonpue graces our cover, reminding fellow creatives that design is an indispensable part of the process of creating world-class brands. Hailing from the Queen City of the South, Cobonpue’s creations have built an A-list following.
McCann’s Budjette Tan offers a peek at his creative life outside advertising which includes sketches of Filipino mythical creatures. Steve Elrick, the face of BBH in Asia, holds forth on his creative urges outside advertising, while Peque Gallaga discusses how his advertising years helped him become a successful filmmaker who now has a restored masterpiece Oro, Plata, Mata to enthrall a new audience.
Starting the year with award show optimism, we bring you the story of Campaign Asia Agency of the Year Awards held in Singapore last December, which saw the Philippines score one of its biggest-ever hauls.
Another reason for optimism this year is mobile marketing, as seen from the highly successful Mobile Marketing Conference at the tail-end of 2012. The conference, which saw the biggest gathering of international, regional and local mobile marketers, opened the industry’s eyes to the potential for true one-on-one connection and engagement.
And of course, we present the Trends 2013 Report which provides pointers on consumer behavior from the experts on mobile and creative directions, ways to future-proof your career and finally our agency CEO outlook.
Grab a copy now at all major outlets and bookstores for only P195.
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