Campaign Spotlight

Campaign Spotlight: This Mother’s Day film from Globe tells you who to vote for

MANILA, PHILIPPINES — Mother’s Day was celebrated last May 8. This annual celebration was followed by an even more historic event the next day – the 2022 National Elections. This convergence of two separate occasions might not happen again until after the year 2060.

At the onset of such a pivotal time in the nation’s history, Globe Telecom took the opportunity to remind Filipinos why each vote matters. But the question remains – who should you vote for?


The stripped-down authenticity of the film is a stark contrast to the emotionally-charged banter dominating social media during the campaign period. The spot starts out looking like a suspenseful political endorsement. Viewers were quick to realize that it is not.
Just the reveal of three powerful words and scenes that are sure to tug the hearts of Filipino mothers and voters no matter who they voted for.


Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Group Creative Directors: Bia Famularcano, Jao Bautista
Associate Creative Directors: Vanessa Tamayo, Stephan Domingo
Copywriter: JC Mendiola
Senior Designer and Editor: Willy Mendoza
Associate Business Unit Direcrtor: Paulo Marquez
Account Manager: Lorenzo Tan

Client: Globe Telecom

Partner with adobo Magazine

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