Campaign Spotlight

Campaign Spotlight: This ninja-filled GOMO ad from Publicis JimenezBasic wants you to get ‘Mo Creds!

MANILA, PHILIPPINES — GOMO, the untelco telco with the data app in the Philippines, continues to roll out mobile data innovations for its consumers. The GenZ-centric brand has recently released a spot featuring its newest lifestyle partners for ‘Mo Creds. This is an in-app feature that lets you convert your data into promos or deals. It first launched with just converting GBs into calls & texts. Now, you can swap your data into vouchers that you can use for whatever you want.

The film itself features, Momo, the ninja ambassador for ‘Mo Creds, doing all kinds of awesome stuff thanks to his GOMO data. This quirky list of activities includes watching his favorite shows, going on an epic food trip, and even upgrading his wardrobe with just the use of GBs. The film ends by pointing out that when you’re with GOMO the way you use data has now changed, “If you think it’s just GBs, think again.”




Director of Communications Integration and Brand Governance, Marketing Communications: Veca Keeler
Marketing Director: Don Laudencia

Brand Acquisition & Digital Marketing: Bianca Villareal
Brand Management & Partnerships: Celine Larracas
Campaigns and Communications Strategist: Bea Pagkalinawan
Brand Experience & Retention: Ronald Tinsay
Brand Strategy & Integration: Bea Ramos
Brand Portfolio & Usage: Enzo Clemente
Emerging Digital Channels & Operations: Marice Lim
Mainstream Acquisition & Channel Development: Jay Balmaceda

Publicis JimenezBasic
Head of Agency: Tats Cruz
Chief Strategy Officer: Carlo Jimenez
Head of Accounts: Katie Santos
Account Supervisor: Jo Payot
Associate Planning Director: Isabelle Agoncillo
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Associate Creative Director: Stephan Domingo
Senior Art Director: Jan Sarmiento
Art Director: Blanche Llanes
Copywriter: Raffy Raralio
Creative Director: Kulas Abrenilla

Producer: Jerwin Espiritu
Prod House: Makina
Director: Borgy Torre
EP: Hannah Gallardo / Bea Caubat
DOP: Ian Guevarra
AD: Cris Pasturan
LP : Jaff Flores
PM: Joyce Ann Valbuena
Prod Staff: Maejel Bello, Mei Pondare
Propsman : Anthony Peconcillo
PD: Veronica San Antonio
Stylist : Ien Beltran
Rigger : Joel Cruz
Caster: Owen Mariano

Offline Editor: Joanna Eduardo
Colorist: Barebones Inc (Lester Brutas)
Online Editors: Chris Melo / GL Leonardo
VFX Artists: Jerome Marco / Eli Mercader / Ron Reyes / Daren Raña / Kim Villas / CJ Aguilar / Chris Melo

Partner with adobo Magazine

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