Campaign Spotlight

Campaign Spotlight: Trick or treat, it’s human meat

STOCKHOLM, SWEDEN — Oumph! is a plant-based brand born in Sweden, that is loved by vegans, vegetarians, and flexitarians. The company is expanding throughout Europe to reach a growing audience of people who are discovering how delicious plant-based food can be.

At Oumph!, plants and vegetables are turned into any mouthwatering meat you can imagine. Even if you are the biggest and most demanding veal, lamb, pork, or chicken meat lover, Oumph! can resemble the taste and experience of any meat, by using only plant-based ingredients.

Any meat?
YES, any meat. Even HUMAN MEAT.


That’s why, this Halloween, Oumph! has decided to take that one step further and make the boldest and most daring burger ever: a Human Meat Burger, that’s plant-based of course.

The curious task of elaborating this scary plant-based recipe was led by Ankan “The Duck” Linden, co-founder, and chef at Oumph!.

“We developed this burger in no time as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to eat both plant-based and sustainable”, says Anders “Ankan” Linden, product developer and co-founder of Oumph!.

“This Halloween, we really wanted to push some boundaries to show that we can make plant-based products that resemble any kind of meat. For us, the most human way of having a burger is a plant-based one”, says Henrik Åkerman, Global Brand Lead at Oumph!.

The creative agency behind the idea is LOLA Mullenlowe Madrid, and Tomás Ostiglia – ECD at the agency says:

“When you have a badass plant-based brand and a brave client, it really is possible to do something as crazy as launching a Human Meat burger for Halloween.”

If you are in Stockholm next Saturday October 30th, Halloween Eve, and you have the guts to try it, you are invited to find out just how tasty this Plant-Based Human Meat Burger is. Go to Nytorget at 22.00 h where these special edition burgers will be dished out. Don’t miss the chance as it will only be available this Halloween, you know, otherwise it would be creepy.


Client: LIVEKINDLY Collective

Brand: Oumph!

Campaign: Plant based Human Meat Burger


Client team:

Chief Marketing Officer  The LIVEKINDLY Collective: Mick Van Ettinger

Global Brand Lead Oumph!:Henrik Åkerman

Global Brand Manager Oumph!: Linda Arnason

Nordic Brand Manager Oumph!: Elisabeth Samuelsson

Chef Oumph!: Anders Ankan Linden


LOLA Mullenlowe (Madrid) team:

Executive Creative Director: Tomas Ostiglia

Creative Directors: Kevin Cabuli, Jorge Zacher

Senior Copywriter: Germán Rivera Hudders

Senior Art Director: Diego Vieira

Art Director: Ezequiel Scarpini

Graphic Designer: Yan Graller

Managing Director: Tom Elliston

Head of Planning: Lucas Rodriguez

Account Director: Óscar Fernández

Head of Production: Felipe Calviño

Head of PR & Comms: Saskia van Liempt 


Production team:

Production House: Landia

Director: Milton Kremer

Executive Producer: Nico Cabuche/Marta Martínez

DOP: Miguel Roldán

Producer: Alberto Lopez

Production Director: Cris Galán

Production Design:David Fernández

Editor: Pau Luzón

Post Production:Julian Coppola

Stylist: Marga Vázquez

Music: Aimar Molero

Partner with adobo Magazine

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button