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Campaign Spotlight

Campaign Spotlight: Try and Date Colonel Sanders in This Game Conceptualized by Wieden + Kennedy Portland for KFC

We’ve all probably seen KFC’s logo. It’s a bit hard to miss when you can find the fast food chain almost everywhere. The logo consists of Colonel Sanders, the founder of the fast food chain, in black glasses, a red apron, and a ribbon tie. Depicted during his later years, he also has white hair and a white goatee. 

While I bet that Colonel Sanders has his own swoon-worthy qualities, KFC’s logo isn’t really something people would point to and say, “Damn, that’s hot,” or even just go crazy fangirl or fanboy over.

But this campaign shows, as an anime character, the colonel can be hot.

Sponsor

In “I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator,” players of the game can finally romance the founder of KFC. The game, to be released on September 24 in Steam, was conceptualized by Wieden + Kennedy Portland

In the trailer for the dating simulator, quirky characters are introduced alongside Colonel Sanders. In true dating sim fashion, there are rivals, a best friend, and a non-human mascot in the form of a huge corgi who goes by the name Professor Dog.

The game follows you, a culinary student, as you try to become Colonel Sanders’ business partner and romantic interest. As with dating simulators, you will be faced with decisions that will ultimately dictate the ending of the game. 

Officially created by KFC, the game will feature: 9 lovable characters, multiple hours of play-through, dateable Colonel Sanders, a secret ending, secret recipes, cooking battles, cute miniature food, and KFC’s 11 Herbs and Spices. 

Partner with adobo Magazine

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