KYIV, UKRAINE – According to recent surveys, 3,715 car accidents occurred in Ukraine because of reckless driving, 88 people died and 1,299 were injured in 10 months of 2020. For the same reason, 10,511 people died in the United States, 5,200 in the UK, and 3,300 in France in 2018.
To reduce the number of car accidents during the Christmas & New Year holiday season, Patrol Police of Ukraine released outdoor campaigns, called “Don’t drink and drive” created by independent creative agency Angry.
The campaign aims to raise awareness of the issue and avoid car accidents throughout holidays. The outdoor ads appeared in Kyiv, the capital of Ukraine.
Agency: ANGRY Agency