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Pum Lefebure named Jury President for Cannes Lions 2026 Luxury Lions

Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army, has been named Jury President for the Luxury Lions at the 2026 edition of Cannes Lions International Festival of Creativity.

Known for her influential work in branding and design, Lefebure has earned global recognition for creating culturally resonant campaigns across the luxury, fashion, and lifestyle industries.

Joining Lefebure on the Jury is an exceptional group of leaders spanning luxury, media, fashion and culture from across the globe:

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  • Bruno Danto | Publisher and Editorial Director, Esquire, France 
  • Chris Graves | Chief Creative Officer, Team One, USA 
  • Crystal Vinisse Thomas | Brand Executive, Lifestyle & Luxury, Independent Advisor, Global 
  • Florent Imbert | Chief Creative Officer, Maison BETC, USA 
  • Hector Muelas | Chief Brand and Creative Officer, Tiffany & Co., Global 
  • Matteo Sgarbossa | CEO, Balmain, France 
  • Miral Youssef | President, Kering, MEA 
  • Osato Evbuomwan | Marketing Director, Moët Hennessy, Nigeria 
  • Sandra Bold | Chief Creative Officer, VML, EMEA 

The Luxury Lions recognises and celebrates the most impactful creative work, experiences and creative business solutions for the luxury sector.

See the full 2026 Jury line-up here. The 73rd edition of the Festival takes place from 22 to 26 June in Cannes, France. Pass options can be found at www.canneslions.com.

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