MANILA, MARCH 17, 2013 – The 16th Asia Pacific Advertising Festival (AdFest), the first major regional awards show of the year, kicks off today at the sunny beaches of Pattaya, Thailand. Along with a full program of insightful speaker sessions, day one saw the announcement of the shortlisted entries to AdFest 2013.
Among entrants from the Philippines, the agencies which secured a chance to win a Lotus (or two) include Ace Saatchi & Saatchi, BBDO Guerrero, DDB Philippines, DM9 JaymeSyfu, Lowe Philippines and TBWASantiago Mangada Puno.
The complete list of Philippine finalists to AdFest 2013:
FILM – ‘Pound/Stamp/Wash’ – Saridon – BBDO Guerrero
PRESS – ‘Gecko’ – Bench Fix – TBWASantiago Mangada Puno
PRESS – ‘Suck Toe/Pick Nose/Tear Wipe – Safeguard Soap – Ace Saatchi & Saatchi Manila
OUTDOOR – ‘Project Edsa’ – Boysen Knox Out – TBWASantiago Mangada Puno Manila
OUTDOOR – ‘Repair/Strike/Hex’ – Saridon – BBDO Guerrero
OUTDOOR – ‘Lounge Chair Catalogue/Bench Chair Catalogue’ – Envirotech Waste Recycling – TBWASantiago Mangada Puno
INTERACTIVE – ‘Bury the Past’ – Fight Against EVAW (Electronic Violence Against Women) – DDB DM9JaymeSyfu
PROMO – ‘Bury the Past’ – Fight Against EVAW (Electronic Violence Against Women) – DDB DM9JaymeSyfu
DIRECT – ‘Bury the Past’ – Fight Against EVAW (Electronic Violence Against Women) – DDB DM9JaymeSyfu PROMO – ‘Axe Anarchy Raid’ – Axe Philippines – Lowe Philippines
LOTUS ROOTS – ‘It’s More Fun in the Philippines’ – Tourism – BBDO Guerrero
EFFECTIVE – ‘Pacquiao Positive’ – Sting PowerPacq Energy Drink – DDB Philippines
INTEGRATED – Olympic National ‘Shirt’ Flag – Ariel – Ace Saatchi & Saatchi Manila
INNOVA – Olympic National ‘Shirt’ Flag – Ariel – Ace Saatchi & Saatchi Manila
INNOVA – ‘Project Edsa’ – Boysen Knox Out – TBWASantiago Mangada Puno Manila
See the full shortlist below.
Film | Press | Outdoor | Radio | Interactive | Mobile | Direct | Promo | Design
Print Craft | Film Craft | New Director | Effective | Lotus Roots
The winners will be announced at PEACH Exhibition Hall in Pattaya, Thailand on Tuesday, March 19.
Updated March 19, 2013, 6:53AM
