Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually.

In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool,
doing nothing. What do they have in common? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing.

About Volkswagen innovations, we could easily tell you everything: research and development, driver assist systems, autonomous cars… But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun: nothing.

Nothing is the main topic of the new Volkswagen film from DDB Paris. At least, those who hate commercials won’t be disturbed.


Executive Creative Director: Alexander Kalchev
Head of copy: Patrice Dumas
Copywriter: Benoît Oulhen
Art Director: Mickaël Jacquemin
Agency Team: Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie Bouillier
TV Producer: Emilie Talpaert
Client Team: Thierry Sybord, Ghislain Laffite, Timothée Gazeau, Stéphanie Baron
Production Company: Henry
Director: Clemens Purner
Music Supervisor: Marine Cremer
Sound Production: Studio 5