Campaign SpotlightPress Release

DDB Group Philippines and PCW fight child exploitation online with the use of social media

MANILA, PHILIPPINES — In a groundbreaking collaboration aimed at combatting the online sexual exploitation of children (OSAEC) in the Philippines, DDB Group Philippines and the Philippine Commission on Women (PCW) have joined forces again to raise awareness and encourage action across digital platforms.

Recognizing that it takes a village to protect a child, DDB and PCW have embarked on a mission to harness the power of social media as a vital component of this protective “village.” With social media serving as a pervasive influence in today’s society, the partnership aims to leverage platforms to create awareness of how citizens can protect children from online predators and create a safer digital environment for all.

“At DDB, we believe in the power of creativity to move people and the importance of collective action in safeguarding the welfare of our children,” said Gil Chua, Group Chair and CEO of DDB Group Philippines. “As a longtime partner of PCW, we are committed to utilizing our expertise to amplify awareness, encourage reporting, and ultimately, protect the most vulnerable members of our society.”


Central to this collaboration is the creation of impactful films designed to educate the public on the rampant exploitation of children online under the public noses, and the importance of reporting suspicious activity. These films, produced in partnership with PCW, serve as a rallying cry for individuals, companies, and organizations across all sectors to join the fight against OSAEC.

“Seven years partnership with DDB have seen strides in communications and advancement of policies into laws from safe spaces law to empowering the public to protect our children from online abuse,” stated Atty. Khay Ann C. Magundayao-Borlado, OIC at PCW. “We are proud to partner with DDB in this crucial endeavor to harness the reach and influence of social media, we can amplify our message and mobilize communities to take action. Together, we can stop abuse.”

Through this collaborative effort, DDB and PCW aim to inspire a culture of vigilance and responsibility, where every member of society plays an active role in safeguarding children online and offline. By uniting across sectors, industries, and communities, the Philippines can truly become a safer place for all its children.

To view the educational films, please visit the official Facebook page here.

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