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Campaign SpotlightPress Release

Dentsu Creative Manila puts the all-new Honda CR-V center stage with a 3D LED display

MANILA, PHILIPPINES — Honda Car Philippines unveiled the all-new 2024 Honda CR-V in breakthrough fashion with a high-tech 3D LED billboard that cuts through BGC’s skyline. Like how the 3D billboard disrupts traditional media, users can experience a breakthrough every day with the industry-leading innovations found in the all-new Honda CR-V.

Conceptualized by Dentsu Creative Manila and produced by its content production arm Content Symphony, the billboard showcases Honda’s most advanced CR-V to date, highlighted by a new and powerful hybrid engine technology, improved Honda Sensing, and the life-changing Honda Connect features, as it zooms above BGC 5th Avenue before it finally breaks through the screen.

By maximizing 3D technology, it lets passers-by see the car in action, whether it’s toggling through speed modes or using safety features as it navigates city streets. The SUV’s sporty design is brought to life in a head-turning 40.8 x 9.9-meter display.

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Catch the eye-catching display above One Bonifacio High Street and visit the nearest Honda dealer to fully experience the all-new Honda CR-V.

CREDITS:
Honda Cars Philippines:
Arnel Tiong
Maricel Quilao
Cyle Dalusong
Anne Abay

Dentsu Creative Manila:
Miko Quiogue
Nikko Borromeo
Hans Verano
Carlito Mortel
Duke de Ramos
Yana San Agustin
Michelle Viegan

Production: Content Symphony in partnership with UxS and Hue Media

Partner with adobo Magazine

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