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Campaign SpotlightFashionPress Release

Gentle Monster unveils 2024 Optical Collection with themed campaign and unconventional pop-up spaces

SEOUL, KOREA — Luxury eyewear brand Gentle Monster presents the 2024 Optical Collection. Experience the unique line of eyewear, highlighted by bold and sophisticated metal detailing, through its “Gentle High School” themed campaign and unconventional pop-up spaces.

The 2024 Optical Collection presents a new direction for optical frames, combining bold and sophisticated metal elements as well as tinted lenses of various shades. The line’s daring, futuristic designs will be available at Gentle Monster’s official online and offline spaces starting November 02.

The 2024 Optical Collection’s “Gentle High School” campaign portrays a gentle interpretation of the high school experience. Actress Nana Komatsu and musician Shinichi Osawapartake are in unique robotics and martial arts classes offered through Gentle Monster’s unique curriculum.

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Celebrating the launch of the 2024 Optical Collection, pop-up spaces will be hosted in Seoul and Beijing. Experience Gentle Monster’s interpretation of the high school experience, complete with a massive backpack sculpture filling the space, starting November 02. Receive a “Gentle High School” student ID from a special photobooth and commemorate a 2024 optical purchase with a limited backpack package inspired by the pop-up’s backpack sculpture.

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