Campaign SpotlightPress Release

Gigil collaborates with award-winning Thai firm Factor01 Bangkok to bring to life Grab’s ‘No Sweat Summer’

MANILA, PHILIPPINES — It’s summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can make one sweat buckets. This is the premise of Grab’s most recent summer ad.

The film takes viewers through the day of a lovable character as he goes about his daily tasks. From community, to working at his office, and cooking a meal at home – he’s always drenched in waterfall-level sweat. Playing with this hyperbole, Grab promoted its services like the air-conditioned GrabCar and the ability to order cold drinks from GrabFood without needing to step out to meet the scorching heat of the sun.

Despite the heat being unforgiving, Grab promises a “No Sweat Summer” for its users in the Philippines. The film, conceptualized by GIGIL, is the agency’s first collaboration with award-winning Thai production house Factory01 Bangkok.

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Credits:

CLIENT: Grab 

Country Marketing Head: J-anne Aruta 

Regional Creative Director: Hex Ng 

Marketing Head, Mobility, Finance, and Branding: Bea Bravo 

Marketing Head, 4W Mobility: Maggie Bongon 

Asst. Marketing Manager, 4W Mobility (Luzon): Nikki Cortez 

Marketing Head, GrabFood and GrabMart (Deliveries): Kristopher Mauricio 

Brand Manager, Deliveries: Francis Piñon 

Assistant Marketing Manager, Deliveries: Wenzel De Guzman 

Art Director: Lovette Bartolome 

Head, Social & Marketing Operations: Jewelyn Oliveros 

Intern, Deliveries: Natalie Roque 

Social Media Executive: JD Fajardo  

Senior Marketing Associate, Deliveries: Gab Ramos 

Cheena Abellon 

Chloe Fabul 

Jamaica Fradejas 

AGENCY: GIGIL 

Chief Creative Officer: Badong Abesamis 

Chief Creative Officer: Herbert Hernandez 

Creative Director: Leslie Cua 

Creative Director: Jordan Constantino 

Senior Art Director: Heninah Salud 

Art Director: Jeremy Palac 

Senior Copywriter: Zion de la Peña 

Senior Copywriter: Tria Casas 

Copywriter: Angel Lyka Agustin 

Art Director: Demy Pangilinan 

Managing Partner: Jake Yrastorza 

Group Account Director: Micco Balana 

Account Director: Shash Recon 

Account Manager: Leila Joshua Valle 

Account Manager: Agatha Ramos 
Senior Planner: Nanais Hernandez 

Broadcast Producer: Jeigh Santarina 

PRODUCTION HOUSE: Factory01 Bangkok 

Director: Wuthisak “Un” Anarnkaporn 

Producer: Rungtawan Nanthasaen 

Assistant Director: Mattanee Uajarernsup 

1st Assistant Director: Wityawat Lakam 

Production Manager: Boonsita Limprasert 

Director of Photography: Abhisit Prasongsup 

Stylist: Thida Rosthip 

Casting Director (TH team): Pornthip Muttisom 

Casting Director (PH team): Krix San Gabriel 

Location Manager: Nisakorn Ngaosri 

Sound Recorder: Waigoon Laopipatpinyo 

Mechanic Team: The Keeno Go 

Grip: Tang Lighting 

Lighting: Tang Lighting 

Art Director: Patcharanun Talanon 

Prop Master: Jirayoot Chomparapol 

Post Producer: Wipawee Khirirat 

Editor: Chaleamchon Natipat 

Sound Mixing (TH team): Arthit Vongmetta at Mellow Tunes 

Colorist: Natnicha Suwanprapa 

Flame Artist: Suppakorn Thoongsin at One Cool Production 

Flame Producer: Therdsak Buapian at One Cool Production 

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