MANILA, PHILIPPINES — Optical brand Vision Express recently launched its summer campaign, #StayDifferent, to demonstrate that the right pair of glasses can provide a fresh twist to express your vision and elevate style while taking overall health into account.
“Eye health is an essential part of everyday life and eyewear plays a leading role in individual style and expression. Vision Express has always been committed to providing its customers with the best possible eye care experience,” said Neelam Gopwani, Managing Director of Vision Express. “With our latest campaign, we want to encourage people to not be afraid to #StayDifferent and showcase their personal style through eyecare and eyewear.”
The campaign photos, shot by BJ Pascual, portray Filipino actress, artist, and businesswoman Heart Evangelista donning Vision Express’ latest eyewear collection that offers a mix of fresh, classic, and chic styles from globally loved designer brands such as Ray-ban, Gucci, Balenciaga, YSL, Bottega Veneta, and Prada. Vision Express carries these brands, along with over 50 more, in all its stores.
“Eyewear is an empowering accessory to show my personality and creativity as an accessory,” said Heart. “I love everything I wore in the campaign! They all appeal to the latest summer trends yet remain timeless. From classic Ray-ban aviators to Gucci’s bold shapes and colors, there is truly the perfect pair to suit everyone’s style at Vision Express.”
Neelam shared, “We have eyewear for every personality and look, be it casual-cool for the beach, cute for brunch, or sharp, power-dressing for work, our collection covers it all. Heart is the perfect embodiment of the campaign, embracing her authentic self effortlessly and #StayingDifferent as she expresses her vision for herself and the world.”
The campaign also gives spotlights to the Vision Express experience, providing expertly tailored eyecare service with top optometrists, the latest vision technology, and the highest quality prescription lenses.
As part of the campaign, Heart curated a collection of eyewear that reflects her personal style and encourages others to #StayDifferent. These selections are available in all Vision Express branches nationwide. From bold statement frames to sleek and sophisticated designs, the collection offers a range of eyewear that is perfect for any occasion.