PARIS, FRANCE — When two iconic French institutions, the Louvre and Lancôme come together, a unique collaboration unfolds, bridging history and future. This extraordinary partnership delves into centuries of art history at the Louvre to explore the essence of beauty. As a true universal museum, the Louvre is a meeting place of cultures that inspires us to envision the diverse forms beauty can take and how it shapes our identities. Lancôme believes that “Beauty is a Living Art,” constantly evolving, with no fixed rules nor boundaries.
The collaboration invites us to pursue this dynamic dialogue between Art & Beauty in telling women’s stories that echo our times and transcend eras, geography, and culture in our modern world.
The campaign features Lancôme’s global ambassadresses, including Zendaya, Amanda Seyfried, Aya Nakamura, and He Cong, showcasing their captivating beauty as modern-day muses alongside the immortalized goddesses of the Louvre such as the Victory of Samothrace, the Venus of Arles, the Diana of Gabii, Corinne or the Venus de Milo. Each of these sculptures embodies femininity, strength, and beauty, transcending time and inspiring the women of today.
The campaign launched worldwide on September 04.
BRAND: LANCÔME INTERNATIONAL
President, Lancôme International : Françoise Lehmann
Vice-President Global Communications & Image Lancôme: Mylène Kerjean
International Marketing Director of Animations: Rachelle Mladjenovic
Brand Axis Director of Animations: Stephanie Judd
Project Manager: Camila Manrique
AGENCY: PUBLICIS LUXE
Executive Creative Directors: Marie-Eve Schoettl, David Soussan
Creative Directors: Nicolas Chauvin, Gregory Athea
Creatives: Alice Colagrande, Yohan Dubray, Amine Bouzidi, Eleonore Mugnier, Vincent Piveteau
Strategy: Christine Milan
Managing Director: Donatien Souriau
Board Account Director: Matthieu Daversin
Group manager: Léa Gremeau
Hero Movies by Georgia Hudson
Digital Movies by Arthur Lacomblez
Product Movies by Charles Helleu
TV producer: Séverine Collandre
Beauty Visuals by Sølve Sundsbø
Still Lifes by Charles Helleu
Behind The Scenes by Alex Raduan
Production: Colors, Prodigious
Sound Production: Prodigious
Post Production: Mathematic, Prodigious
Titre: House of El
Performers: House of EL, Jay Prince, Laura Mvula
Voices: Zendaya, Amanda Seyfried, Aya Nakamura, He Cong VO