ASIA-PACIFIC – CHINA, AUGUST 5, 2013 –The Brand Union Shanghai has promoted its client services director Tab Jethro Lai to managing director, giving him direct involvement in the financial and general management of an office described as the foundation office of the group’s Greater China operation.
Lai has enjoyed a rapid rise up the consultancy’s ranks since joining in January this year. In that time, he has led work for KSF Holdings, Joy City/COFCO, Infinitus and SPD Silicon Valley Bank.
“Shanghai’s importance has long been the foundation of The Brand Union’s success in China and the hub for our consumer branding expertise. Tab’s appointment as our for this key office helps secure a vibrant future, as we continue to help Chinese brands expand their reach both domestically and overseas, as well as help international brands land successfully in China,” said Monica Lee, The Brand Union China CEO. “His vast marketing experience and expertise in dealing with our most senior clients in fast-moving, complex businesses proves his ability to match client expectations with our ability to deliver.”
Prior to joining The Brand Union, Lai was the strategy and managing director for KRW Visualution, where he led branding and communication projects for clients including Tangula Luxury Train, Sinopharm, Shanghai Tobacco and Millennium Star Jewelry.
Taipei-born Lai has an MBA from the University of Leicester (UK) and a Chemical Engineering degree from MingChi Institute of Technology (Taiwan and a passion for filmmaking and art, having participated in film production and scriptwriting, as well as various tea events around Asia.
