Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cathay, Leo Hong Kong unveil immersive time travel installation at Kai Tak Sports Park
HONG KONG – Cathay has transformed the West Bridge of Kai Tak Sports Park, where the iconic Kai Tak Airport original…
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Migrante’s ‘The Commentators’ campaign celebrates Ram’s new era of passion and performance
USA – Marking a milestone for Ram’s new brand era, Migrante has launched a campaign for the Stellantis brand, ‘The Commentators,’ which draws on cultural insights and humor to authentically connect with…
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Jollibee celebrates different versions of family joy in new heartfelt Christmas film
MANILA, PHILIPPINES – Jollibee, the iconic brand that is a part of every Filipino household, has always been synonymous with…
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Volkswagen India, 22feet Tribal takes you back to where every car lover’s story truly began
MUMBAI, INDIA – Every driver remembers their first car. But Volkswagen India’s latest Children’s Day campaign is a reminder that the real story begins much earlier,…
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Publicis London, Moxy Hotels, TripAdvisor champion fearless solo travelers in social-first campaign ‘Any Ones Welcome’
LONDON, UK – Moxy Hotels, part of Marriott Bonvoy’s portfolio of more than 30 hotel brands, has teamed up with TripAdvisor to unveil social first campaign “Any Ones Welcome.” Led by Publicis London,…
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EE showcases the power of seamless connectivity in its first holiday campaign
LONDON, UK – EE, the UK’s best network, has today launched its first Christmas campaign, Hosting & Guesting. Created by Publicis…
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Milo, MBCS inspire Gen Z Malaysians to ‘Dare to Create’ with new TikTok series
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has partnered with Milo to…
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Google unveils world-first AI ‘See-Through’ billboards across Indonesia
JAKARTA, INDONESIA – As a key, high-impact component of DDB Singapore‘s overarching Google Gemini #BikinGebrakanLo campaign, this creative collaboration between…
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Royal Albert Hall, Royal Enfield unite for ‘The Ballad of the Bullet’
CHENNAI, INDIA / LONDON, UK – In a landmark coming together of legacy, craft and creativity, the Royal Albert Hall…
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A Decade of Joy and Jingles: Shopee’s 10th Christmas brings together Vice Ganda, Kim Chiu, and Jose Mari Chan
MANILA, PHILIPPINES – The official countdown to the holiday season has been kicked into high gear! Shopee, the leading e-commerce…
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Coles launches festive 2025 campaign showcasing Australia’s unique Christmas traditions
SYDNEY, AUSTRALIA – Coles is launching its 2025 Christmas campaign in partnership with Smith St, celebrating that Coles is the…
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Forsman & Bodenfors Singapore captures METT’s laid back luxury in ‘Simply Magnetic’
SINGAPORE — METT Singapore today officially opens its doors, welcoming guests to discover a fresh new chapter at the iconic…
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Cutwater, San Francisco Bay Coffee brew up family values in vibrant new campaign
CALIFORNIA, USA – San Francisco Bay Coffee and its agency of record, Cutwater, have launched a new animated campaign that…
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