Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Orange and Publicis Conseil release a mockumentary to highlight phishing threats in France
PARIS, FRANCE — 78% of French people believe they have the right reflexes when it comes to cyberattacks, yet 65%…
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Decathlon pioneers natural rubber alternative to neoprene wetsuit in inventive campaign
LONDON, UK — Sporting goods retailer Decathlon has taken an inventive approach to launch the revolutionary Yulex100, the first and…
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Lalamove portrays driver partners as local hero figures in ‘Heroes Behind the Wheel’ regional campaign
HONG KONG — Lalamove, the leading on-demand delivery platform, unveiled its new “Heroes Behind the Wheel” regional branding campaign to…
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Diageo Brasil wins Cannes Lions Grand Prix with AlmapBBDO’s Johnnie Walker campaign correcting a historic error
CANNES, FRANCE — Diageo Brasil‘s triumphant win at this year’s Cannes Lions International Festival of Creativity with Johnnie Walker‘s powerful…
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McCann Worldgroup Latin America presents its pieces participating in the 2024 Cannes Lions Festival
CANNES, FRANCE — Shortly before the 71st edition of the Cannes Lions International Festival of Creativity, McCann Latin America shared its campaigns registered in the most awaited event by the marketing and advertising industry.…
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The Craft behind ‘My Japan Railway’ and the emotional infrastructure of Japanese trains, stamps, and good design
TOKYO, JAPAN — One of the biggest campaigns to come out of the Asia Pacific region this awards season is…
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VML and Rip Curl conclude the Rip Curl Virtual Pro Season 2, presented by Western Australia
SYDNEY, AUSTRALIA — First launched in 2023, the Rip Curl Virtual Pro is a global virtual surf competition that uses…
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Ocean celebrates 25 years of BFI IMAX as a London icon with new innovations and technology
LONDON, UK — The BFI IMAX cinema in London’s Waterloo celebrated 25 years on June 11, 2024, a milestone anniversary for…
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Wired Italia and TBWA\ITALIA hack reviews across multiple platforms as a call to vote wisely
ROME, ITALY — Wired Italia and TBWA\Italia have hacked the reviews of hundreds of products and online activities (on Amazon,…
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Ensure Gold and Seven A.D. visualize retirees’ dreams to life with AI in ‘Hiling’
MANILA, PHILIPPINES — Many Filipinos have spent their entire lives providing for their loved ones and helping them achieve their…
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Creative Under Fire initiative vows to help creatives with their mental health
AMSTERDAM, THE NETHERLANDS — A new major study involving 450,000 people worldwide, along with a brain scan study of the…
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Hendrick’s Gin brings back cucumber currency exchange for a limited time
MANILA, PHILIPPINES — Hendrick’s Gin unveiled its thirst-quenching campaign to celebrate World Cucumber Day: Refreshing Encounters. When it comes to spirits,…
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Publicis Groupe cuts the BS from AI at Cannes Lions Festival
PARIS, FRANCE — At a time when AI buzz is still setting agendas everywhere, creative network Publicis Groupe is taking…
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