Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ensure Gold and Seven A.D. visualize retirees’ dreams to life with AI in ‘Hiling’
MANILA, PHILIPPINES — Many Filipinos have spent their entire lives providing for their loved ones and helping them achieve their…
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Creative Under Fire initiative vows to help creatives with their mental health
AMSTERDAM, THE NETHERLANDS — A new major study involving 450,000 people worldwide, along with a brain scan study of the…
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Hendrick’s Gin brings back cucumber currency exchange for a limited time
MANILA, PHILIPPINES — Hendrick’s Gin unveiled its thirst-quenching campaign to celebrate World Cucumber Day: Refreshing Encounters. When it comes to spirits,…
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Publicis Groupe cuts the BS from AI at Cannes Lions Festival
PARIS, FRANCE — At a time when AI buzz is still setting agendas everywhere, creative network Publicis Groupe is taking…
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The Hallway ‘ramps up’ GWM’s first fully hybrid ute debut
SYDNEY, AUSTRALIA — How do you launch Australia’s first-ever full hybrid ute to Aussie ute buyers? With a boat, a boat…
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Citroën and BETC Paris take aim at the elite in revolutionary-themed campaign for new ë-C3
PARIS, FRANCE — For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far…
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Saatchi & Saatchi + The Geeks and eJobs.ro transform gaming skills into job qualifications
BUCHAREST, ROMANIA — Creative agency Saatchi & Saatchi + The Geeks, in partnership with full service communication agency Good Game…
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There’s a bus for every occasion in Arriva Bus and Snap Ldn’s newest campaign
LONDON, UK — Arriva Buses appointed creative agency SNAP LDN late last year to launch a new integrated brand campaign to…
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Heetch and BETC open all gates of Paris ring road with rapper Kool Shen
PARIS, FRANCE — Porte d’Ivry. Porte de Clichy. Porte d’Italie. The gates of the ring road linking Paris and the suburbs…
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Philips and TBWA\ HK tap lookalike celebrities to highlight not all electric toothbrushes are the same
HONG KONG — Philips, in partnership with TBWA\Hong Kong, has launched “Philips Sonicare, An Ultimate Oral Care,” a tongue-in-cheek campaign…
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Leo Burnett UK celebrates young adults taking ownership of McDonald’s in their own way in ‘Make It Yours’
LONDON, UK — McDonald’s and Leo Burnett UK have collaborated with 16 to 24-year olds to create a campaign that celebrates…
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TBWA\ New Zealand raises awareness on food waste by putting up billboards with mold for Love Food Hate Waste NZ
AUCKLAND, NEW ZEALAND — Spoiler Alert: New Zealanders waste $3.2 billion of food every year, which is both terrible for the…
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Jung von Matt Donau’s latest work for Vienna Tourist Board plays on ‘post-Vienna-blues’ after a trip to the city
VIENNA, AUSTRIA — The Vienna Tourist Board and Jung von Matt DONAU have kicked off a new marketing campaign in North…
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