Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week, visit the world’s first offline island, listen to these AI avatars, and get distracted by chocolates
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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St Luke’s calls for ecocide to be recognized as an international crime by putting animals at the center
LONDON, UK — A new awareness campaign to get ecocide added to the list of international crimes recognized by the…
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Cadbury Dairy Milk creates ‘distracted’ ads with VCCP London for new addition to its range
LONDON, UK — Cadbury, in collaboration with VCCP London, has unveiled a new integrated campaign to introduce its latest indulgent…
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Heineken Vietnam lets football fans ‘Enjoy the Smoothness’ with new campaign with LePub and Leo Burnett
HO CHI MINH, VIETNAM — Heineken® Vietnam has found a way to connect football’s most epic celebratory knee slides with…
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Anchor and TBWA\ New Zealand imagine: What is World Milk Day without Milk?
AUCKLAND, NEW ZEALAND — “World Milk Day” exists to celebrate the delicious gift of real milk… And New Zealanders love their…
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Ogawa Philippines welcomes Catriona Gray as the newest ‘face of relaxation’ in royalty campaign
MANILA, PHILIPPINES — OGAWA Philippines is thrilled to announce Catriona Gray, Miss Universe 2018, as the newest ambassador for its latest…
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Pink Dot underlines that ‘no one gets left behind’ in massive Pride campaign this June, culminating on June 29
SINGAPORE — Pink Dot, Singapore’s leading LGBTQ+ movement, invites Singaporeans and Permanent Residents back to Hong Lim Park on June…
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Ogilvy showcases Gidget Foundation’s care and support for new parents in latest campaign
SYDNEY, AUSTRALIA — The harrowing sight of a newborn’s carer struggling to cope with the demands of early parenthood is played out…
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Iconic Renault 5 relaunches with visionary design and sustainability
PARIS, FRANCE — The Renault 5 was an iconic model of the brand and the best-selling car in France in the…
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O2 and VCCP London encourage phone-free travel across Europe
LONDON, UK — As the only major network provider to offer inclusive EU roaming as standard, O2 has launched a new,…
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Welcome to the Offline Island: A phone-free island captivated media and travellers
HELSINKI, FINLAND — In this hectic modern world, vacationing on an island without phone access sounds heavenly to many. The regional…
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New documentary explores inDrive’s mission and community impact
MANILA, PHILIPPINES — Startup inDrive takes it journey of finding meaning and purpose to a documentary film that offers audiences a…
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Foundation for Media Alternatives and Dentsu Creative leverage generative AI to fight against domestic abuse in TikTok campaign
MANILA, PHILIPPINES — When “Flora” got married, all she knew was that she wanted a happy family. Later on she would…
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