Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The French Women’s National Team promotes breast cancer awareness during La Marseillaise
PARIS, FRANCE – On the occasion of the France–Germany match, the players of the French Women’s National Football Team, supported…
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Heinz, Shooting Stellar turn expired ketchup into Halloween fun with ‘Heinzloween: RIP Expired Heinz’
BANGKOK, THAILAND – Heinz, the world’s leading ketchup brand, adds a creative twist to this year’s spooky season with the…
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Barclays reimagines its brand with VCCP’s ‘Moments of Progress’ campaign
LONDON, UK – Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new…
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Studio Private elevates Roberto Cavalli’s Serpentine with luxurious post-production craft
LONDON, UK — Studio Private, the London-based multidisciplinary post-production company renowned for integrating new technologies with the timeless craft of film…
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Arth by Emcure turns Halloween nightmares into sweet dreams
NEW DELHI, INDIA – Arth by Emcure, the wellness brand backed by Shark Tank India’s Namita Thapar, is bringing a refreshing…
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Brewlander, BLKJ Havas makes bold move to democratize beer advertising with AI
SINGAPORE – For decades, beer advertising has been dominated by global giants with lavish productions, sun-soaked beaches, and celebrity endorsements…
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VCCP, Transport for London spotlight the human cost of inattention in poignant safety campaign
LONDON, UK – Transport for London (TfL) has launched a powerful new road safety campaign, “Take Another Look, Not a Life”, designed…
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Bingo!, Tonic Worldwide launch ‘Desi Bhoot Bachao’ to reclaim India’s spooky spirit
INDIA – Bingo! Mad Angles, India’s go-to snacking brand from ITC, has unveiled its wickedly witty Halloween protest campaign, ‘Desi Bhoot…
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Spotify Tatak Pinoy Live takes Filipino artists from playlist to primetime
MANILA, PHILIPPINES – Filipino music is louder than ever, and Spotify is giving fans new ways to champion local artists…
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Dentsu Creative Manila, Maya Bank redefine the black card for a new generation
MANILA, PHILIPPINES – For generations, the “Black Card” was a symbol of exclusivity, reserved for the privileged and the few…
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St Luke’s, South Western Railway expose the emotional costs of fare dodging in ‘Dodge the Fare, Pay the Price’
LONDON, UK – Train passengers who avoid paying their fares are being reminded that they could find themselves on a…
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VML Hong Kong, Triumph champion authenticity with ‘Just Like You’ campaign across APAC
HONG KONG – VML Hong Kong today announced the successful launch of “Just Like You,” a transformative regional campaign for Triumph,…
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RAXA, Hashtag Orange honor the unsung heroes of Diwali
NEW DELHI, INDIA — The diyas may have dimmed, and the festive echoes may have softened across homes, but for many…
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