Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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RAXA, Hashtag Orange honor the unsung heroes of Diwali
NEW DELHI, INDIA — The diyas may have dimmed, and the festive echoes may have softened across homes, but for many…
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Imeditate, Oblong encourage Australians to stop overthinking and start meditating
AUSTALIA – Meditation brand Imeditate has teamed up with Justin Ruben’s Oblong Creative to launch a new campaign encouraging Australians to stop overthinking and…
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Droga5 turns Brazil’s flag into an environmental manifesto for SOS Oceano
SÃO PAULO, BRAZIL – Reimagining Brazil’s iconic flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign marking the debut of the SOS…
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M.S. Dhoni champions sleep wellness in Arth by Emcure’s ‘So Jao’ campaign
MUMBAI, INDIA — Arth by Emcure, a holistic wellness brand dedicated to blending science with nature, has announced its latest collaboration…
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Uniqlo’s HEATTECH 2025 campaign features Cate Blanchett and Roger Federer
TOKYO, JAPAN — Global apparel retailer Uniqlo has launched its 2025 campaign visuals for HEATTECH, the groundbreaking LifeWear innovation that redefined winter…
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TBWA\Singapore, MDDI confront vaping epidemic using real stories of loss
SINGAPORE — The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, and…
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Wayfair UK, Jung von Matt turn unboxing into home transforming joy
LONDON, UK – We all love planning our perfect homes, but now thanks to Wayfair UK and Jung von Matt,…
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Wild Rift turns 5: Riot Games, aespa’s NINGNING unite fans through music and gameplay
MANILA, PHILIPPINES – League of Legends: Wild Rift is celebrating its fifth anniversary with an array of in-game events, new content,…
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Uber, Special encourage Aussies to embrace the backseat life
AUSTRALIA — Uber has unveiled a new campaign platform, “Can’t Do That If You’re Driving,” in partnership with Special, highlighting the moments that…
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Turo, Sarah Michelle Gellar team up to slay car ownership with new flexible access campaign
SAN FRANCISCO, USA — Turo, the world’s largest car-sharing marketplace, has announced an affordable and convenient alternative to traditional car ownership,…
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Toblerone Truffles dazzle at Philippine Fashion Week with ‘Never Square’ flair
MANILA, PHILIPPINES — Toblerone, the brand famous for its iconic triangular chocolate—is making a monumental shift with the Philippine debut of Toblerone…
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Hong Kong’s FSDC partners with DDB Group Hong Kong to bring ‘Money’ to life in ambitious global campaign
HONG KONG – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry,…
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147 years on, The Hindu remains ‘Written by Journalists’
CHENNAI, INDIA – The Hindu has unveiled its new campaign “Written by Journalists,” created in collaboration with Talented. The campaign…
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