Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Turo, Sarah Michelle Gellar team up to slay car ownership with new flexible access campaign
SAN FRANCISCO, USA — Turo, the world’s largest car-sharing marketplace, has announced an affordable and convenient alternative to traditional car ownership,…
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Toblerone Truffles dazzle at Philippine Fashion Week with ‘Never Square’ flair
MANILA, PHILIPPINES — Toblerone, the brand famous for its iconic triangular chocolate—is making a monumental shift with the Philippine debut of Toblerone…
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Hong Kong’s FSDC partners with DDB Group Hong Kong to bring ‘Money’ to life in ambitious global campaign
HONG KONG – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry,…
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147 years on, The Hindu remains ‘Written by Journalists’
CHENNAI, INDIA – The Hindu has unveiled its new campaign “Written by Journalists,” created in collaboration with Talented. The campaign…
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monday.com marks the opening of new Singapore office with AI-focused local brand campaign
SINGAPORE – monday.com (NASDAQ: MNDY), the global software company that builds products people love to manage the core of their…
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A Vietnamese NGO lets bricks speak louder than words
HO CHI MINH, VIETNAM – Can a brick say more than an ad? Anh Chi Em (ACE), a social enterprise…
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Dentsu Redder, Takeda Vietnam Pharmaceuticals unveil the hidden truth of dengue fever
HO CHI MINH, VIETNAM – Dentsu Redder and Takeda Vietnam Pharmaceutical have launched the “DeRIGHT-V 1.0” campaign to unveil the…
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Kerry Dairy Consumer Foods launches Strings & Things Munch Mix with playful, character-led campaign by BMB
LONDON, UK – A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings &…
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MOJU unveils new brand platform ‘Bring on the Boom’
LONDON, UK – MOJU, the UK’s pioneering and leading functional shot brand, has unveiled its new creative platform, “Bring on the Boom,” via the launch of its largest-ever ATL campaign. Developed in…
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Škoda’s exciting new EV range doesn’t look like an EV range, in surprising campaign via DDB Sydney
SYDNEY, AUSTRALIA – The “Surprisingly EV” campaign via DDB Sydney challenges conventional electric vehicle stereotypes to launch the new Škoda…
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Youth cancer charity Canteen launches ‘AI Fail’ to Bandanna-fy Australia
NEW SOUTH WALES, AUSTRALIA – Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition —…
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Pernod Ricard India’s Longitude 77 illuminates the art of giving this Diwali
MUMBAI, INDIA – For generations, Diwali has been more than a festival — it has been a celebration of relationships,…
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Garden, dentsu Hong Kong champion ‘Let Every Day Bloom’ in campaign rooted in local daily moments
HONG KONG – Garden, a beloved family brand with a rich heritage in Hong Kong, continues to celebrate everyday happiness…
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