Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Heineken says ‘Cheers to the real hardcore fans,’ but they aren’t who you think
AMSTERDAM, NETHERLANDS — Brewing company Heineken has kicked off the UEFA knockout stages with its new campaign building on the…
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Tanduay champions local bars and bartenders with Cocktail Culture series
MANILA, PHILIPPINES — The bar scene in the Philippines is thriving, and alcoholic beverage company Tanduay aims to highlight the…
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DBS Bank and The Secret Little Agency introduce limited edition fragrance for Chinese New Year prosperity
SINGAPORE — As part of the Chinese New Year festivities, DBS Bank launched its very own perfume, “HUAT Eau De…
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Unilever’s OMO and MullenLowe Mishra present moving Tet festival ode in Vietnam
HO CHI MINH, VIETNAM — Unilever‘s laundry detergent brand OMO has collaborated with creative agency MullenLowe Mishra to produce a…
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BBDO Singapore and Livewire innovate the gaming world with healthcare-themed Fortnite map
SINGAPORE — When the “Power of Care” campaign was launched, it was designed to connect individuals on a deeply personal…
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Spotify celebrates a decade of K-Pop ON! with special singles by Enhypen, Shownu X Hyungwon, and StayC
MANILA, PHILIPPINES — Spotify has announced anniversary celebrations for K-Pop ON! (온), its global K-Pop flagship playlist dedicated to giving…
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From the 2 AIs falling in love to an online movement to overthrow the mythical Dragon, here are our favorite campaigns of the week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness…
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FCB Shout tells a different type of Chinese New Year Story with RHB, highlighting neurodiversity and inclusivity
KUALA LUMPUR, MALAYSIA — Titled Acceptance, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB…
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Maybank Malaysia listens in on the silent world of the deaf community in CNY spot by Grey Singapore and Mojo Films
KUALA LUMPUR, MALAYSIA — This year, Maybank‘s Chinese New Year film, Unspoken Connections, shines a spotlight on the deaf community,…
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Bader Rutter launches rebranding for Farmers Hen House to celebrate premium natural eggs
CHICAGO, USA — Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand…
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Reliance Jewels puts emphasis on women’s strength this Valentine’s day with a stereotype-breaking campaign
BENGALURU, INDIA — In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in…
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‘Step into doors of discovery’ as Krisflyer turns 25
SINGAPORE — KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled…
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Ponos and R/GA launch Year of the Cat petition to celebrate a legendary mobile game’s milestone year
TOKYO, JAPAN — Video game company PONOS and creative innovation company R/GA have partnered to launch a disruptive campaign for…
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