Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Experience the allure of cruising mindfully with MSC and Dentsu Creative Italy’s ‘For a greater beauty’
MILAN, ITALY — MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched its brand new…
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Saatchi & Saatchi brings Oreo and Pac-man to the top of their game
DÜSSELDORF, GERMANY — In a campaign set to excite consumers just like the legendary arcades did in the ’80s and…
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Find out how a loch-mess monster, ice cream imitation, and fake audiobook are part of our favorite campaigns this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Not W+K puts an end to humblebragging for the One Show with a new design platform that blows your trumpet for you
LONDON, UK — NOT W+K, Wieden+Kennedy London’s standalone design and branding studio, unveiled a cheeky visual approach to the 2024 One…
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Globe and SMAC continue Hapag Movement in a bid to end hunger
MANILA, PHILIPPINES — Globe and SMAC continue its steps towards a more sustainable future through its Ibalik ang Sarap ng…
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Budget Direct heeds the call of a pool cleaner-wrecked household in 303 MullenLowe spot
SYDNEY, AUSTRALIA — Just in time for summer, and in keeping with the tongue-in-cheek cinematic style that it’s known for,…
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Stephen Fry narrates eerie campaign by House 337 on the reality of missing people every year
LONDON, UK — A high-profile launch of a new audiobook narrated by Stephen Fry – The Missing Lines, which frustrated listeners with its abrupt ending – is today revealed to…
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From Unbranded Menu’s victorious run to a Arctic-based summer paradise, here are our campaign picks this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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‘Like a Magnum’ is never as good as the original, says Lola MullenLowe Madrid’s latest for the classic stick ice cream
LONDON, UK — Magnum, the classic stick ice cream born in 1989, is launching a new campaign that cleverly emphasizes…
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Publicis Groupe sends out personalized ‘thank you’ films to 100,000 of its employees
PARIS, FRANCE — After a year where Publicis Groupe achieved a lot of firsts – first on organicgrowth, first on…
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Hello bank! goes ‘online and better’ in new campaign by Marcel that underlines no compromises with the digital bank
PARIS, FRANCE — With the increasing digitalization of banking practices, online banking will increasingly become “THE” bank for independent customers…
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Midea turns Icelandic winter into a Hawaiian Paradise
KLEIFARVATN, ICELAND — At the end of December 2023, Iceland, known for its icy landscapes and long, cold winters, witnessed…
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Publicis•Poke and Renault UK imagine how cars play in the collective future
LONDON, UK — Publicis•Poke’s new work for Renault UK, “renault. rethink.” is a brand campaign asking the UK to rethink…
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