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Air India spotlights classical and folk dance forms in safety video collaboration with McCann Worldgroup
GURUGRAM, INDIA — Air India, India’s leading global airline, unveiled Safety Mudras, the airline’s new in-flight safety video that seamlessly…
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Ginebra San Miguel’s ‘Lamang ang may tapang’ inspires Filipinos to rise above challenges
MANILA, PHILIPPINES — At 190 years, Ginebra San Miguel has become a part of the Filipino tradition — a companion, champion…
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Sassa Gurl stars in PUBG Mobile and Tinder’s February campaign, bringing match-making into the battlefield
MANILA, PHILIPPINES — PUBG MOBILE, the world’s leading mobile battle royale game, and Tinder, the world’s most popular dating app,…
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Biborg dreams up the ultimate accessory for Ubisoft’s new Skull and Bones
CALIFORNIA, USA — For the official release of its latest action-adventure game, Skull and Bones, on February 16, Ubisoft entrusted…
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Dito Telecommunity focuses its lenses on emerging Filipino talent with new spot starring P-Pop group Alamat
MANILA, PHILIPPINES — Many can lay claim to creating campaigns that celebrate the strength of a nation, but very few…
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McCann Worldgroup PH focuses this year’s #MyKwentongJollibee on second chances and daily actions of love
MANILA, PHILIPPINES — Jollibee is once again making hearts flutter with two new #MyKwentongJollibee short films, 30 Dates and To…
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Supertails and Green Chutney Films put the focus on all pet needs
MUMBAI, INDIA — Back with its epic deals, pet-care start-up Supertails’ newest ad for its “What the Fluff” sale hits…
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Robert Capa Contemporary Photography Center promotes peace through war photos from the last century
BERLIN, GERMANY — Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center…
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Lola MullenLowe and Magnum challenge seasonal ice cream norms
LONDON, UK — Ice cream is seasonal, and in winter, people often deny themselves the pleasure of Magnum in the…
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Spotify’s K-Pop ON! ‘First Crush’ campaign launches with Enhyphen’s exclusive ‘I need u’ cover
MANILA, PHILIPPINES — K-pop powerhouse ENHYPEN has just dropped their Spotify K-Pop ON! (온) Single featuring their soul-stirring rendition of…
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Axa and Publicis Conseil team up for multi-country sustainability campaign
PARIS, FRANCE — Insurance company AXA has launched its new multi-country campaign on sustainability, developed by creative agency Publicis Conseil. According…
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Aditya Birla Finance and Dentsu Creative India unveil empowering campaign starring cricket star KL Rahul
MUMBAI, INDIA — Non-banking financial services company Aditya Birla Finance (ABFL) and creative agency Dentsu Creative India have launched a new integrated campaign titled “Ab Kahani Badlegi,” featuring cricket star KL Rahul as the…
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Baloise and Publicis Group open branch in world’s most dangerous city, Los Santos
ZURICH, SWITZERLAND— Insurance company Baloise has expanded into the virtual world. As of February 07, gamers can take out insurance…
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