Campaign SpotlightPress Release

Biborg dreams up the ultimate accessory for Ubisoft’s new Skull and Bones

CALIFORNIA, USA — For the official release of its latest action-adventure game, Skull and Bones, on February 16, Ubisoft entrusted agency Biborg with the mission of imagining the ultimate accessory for piloting the new pirate-themed game.

The creative agency for gaming, a longtime trusted partner of Ubisoft, took the idea of a console driving wheel and pushed it one step further, creating a campaign featuring the unique, fictitious accessory to generate conversation around the launch of Skull and Bones: the “Ship’s Wheel Controller.”

The official trailer featuring the accessory debuted on the eve of the game’s release and, who knows, if it drums up enough excitement, gamers could soon find themselves at the helm of a real Ship’s Wheel Controller.


Designed to immerse gamers in the golden age of piracy, the wheel boasts several impressive features to give players the feeling that they’re setting sail on the seven seas, including precision controls, velocity paddles, haptic feedback, and Shanty Mode, allowing users to turn on in-game sea shanties at the flick of a switch.

“Our ability to dream when searching for ideas is a driving force at Biborg. An immersive controller in the shape of a ship’s wheel to steer a pirate game would quite simply be the Holy Grail when you’re a gamer who wants to live the full experience,” explained Damien Foui, Creative Director at Biborg.

A trailer created by Biborg featuring the imaginary controller is launching on the eve of the game’s release, imitating the codes of a high-end tech product launch.

“The film takes on the style of the most advanced, unparalleled, never-before-seen technology, juxtaposing it with the centuries-old ship’s wheel, surprising viewers.” continued Damien Foui.

To date, the Ship’s Wheel Controller only exists in the promotional video, but maybe, one day, players will be able to further enhance their gaming experience with the ultimate pirate accessory.


AGENCY / Biborg
General Manager: Bruno Luriot
Chief Business Officer: Kais Ali Benali
Creative Director: Damien Fiorucci Foui
Account Director: Cyrian Thomas
Production Director: Chloé Marchand
Senior Strategic Planner: Lory Martignoles
Production manager: Matthias Ferriere Video
Director: Matthieu Chiama
Creative Lead: Thomas Purbeck
Senior Art Director: Olivier Campion
Senior Art Director: Quitterie Baudet
Social Creative: Pauline Rohrbach

Ombre: Adam Araujo
Menu XL: Robin Demoucron

Palm: Tuan Ho

Stereoplane: Pierre Marie Williamson

Global Brand Manager: Sébastien Ratto
Senior Global Brand Manager: Valentin Hopfner
Executive Vice-President, Publishing: Lionel Hiller

Partner with adobo Magazine

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