Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Experience Commerce lights up Diwali with Wipro Lighting, underlining ‘Surprisingly Human’ message
MUMBAI, INDIA — As the radiant festival of Diwali approaches, Experience Commerce, a part of the Cheil Digital Network and…
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Intuit and Movement Strategy offer a glimpse into the AI-powered financial future
MOUNTAIN VIEW, USA — Software company Intuit knows that financial prosperity isn’t a rabbit that can simply be pulled out…
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Pepsi Philippines and BBDO Guerrero unveil new visual identity for Pepsi with star-studded celebration
MANILA, PHILIPPINES — Pepsi Philippines recently unveiled a dynamic, new branding identity through a celebration at the SM Mall of…
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Bombay Design Centre launches ‘Camel Wonderland’ for Camel to inspire children’s imaginations
MUMBAI, INDIA — Iconic brand Kokuyo Camlin Limited, a leading name in the world of art and stationery supplies, announced…
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Greenlam Industries rolls out Diwali spot, putting the focus on inner beauty and ‘beautifying the inside’
NEW DELHI, INDIA — Greenlam Industries Ltd., India’s top surfacing solutions brand, has launched a brand-new digital film this Diwali,…
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Miniso and McCann China champion the country’s intangible cultural heritage
SHANGHAI, CHINA — Chinese lifestyle retail brand MINISO teamed up with creative agency McCann China to launch a multi-touchpoint integrated…
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Superheroes taps pioneering fashion designers for innovative collaboration with Lenovo
AMSTERDAM, NETHERLANDS — Global tech powerhouse Lenovo and creative agency SuperHeroes teamed up with three pioneering designers to create the…
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Sprite Malaysia collaborates with gamers to encourage staying cool in heated moments
KUALA LUMPUR, MALAYSIA — In a world that is incessantly tense, Sprite Malaysia’s “Stay Cool Je” exclusive social campaign creatively…
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Tumi launches first 3D Out-of-Home ad to highlight Tegra-Lite hardside luggage
KUALA LUMPUR, MALAYSIA — International travel and lifestyle brand TUMI has launched its first 3D Out-of-Home (OOH) advertisement to showcase…
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GreynJ United adds a unique twist to iconic scene in Thai film to create a new memory for footwear brand Ving
BANGKOK, THAILAND — When it comes to featuring running scenes, Forrest Gump is one of the most famous motion pictures…
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Saatchi & Saatchi Ukraine launches The ‘Minefields Honey’ project to demine Ukraine
KYIV, UKRAINE — Ukraine is one of the most heavily mined countries in the world. According to the Ministry of…
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Cano Water and agency 10 Days London resort to hypnosis to curb the UK’s plastic addiction
LONDON, UK — With global plastic consumption spiralling out of control, Cano Water, the UK’s leading brand of canned water…
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Fred & Farid Los Angeles spreads love in new Longchamp collection featuring American artist Robert Indiana
LOS ANGELES, USA — French luxury brand Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating…
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