Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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DBS Bank and The Secret Little Agency introduce limited edition fragrance for Chinese New Year prosperity
SINGAPORE — As part of the Chinese New Year festivities, DBS Bank launched its very own perfume, “HUAT Eau De…
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Unilever’s OMO and MullenLowe Mishra present moving Tet festival ode in Vietnam
HO CHI MINH, VIETNAM — Unilever‘s laundry detergent brand OMO has collaborated with creative agency MullenLowe Mishra to produce a…
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BBDO Singapore and Livewire innovate the gaming world with healthcare-themed Fortnite map
SINGAPORE — When the “Power of Care” campaign was launched, it was designed to connect individuals on a deeply personal…
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Spotify celebrates a decade of K-Pop ON! with special singles by Enhypen, Shownu X Hyungwon, and StayC
MANILA, PHILIPPINES — Spotify has announced anniversary celebrations for K-Pop ON! (온), its global K-Pop flagship playlist dedicated to giving…
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From the 2 AIs falling in love to an online movement to overthrow the mythical Dragon, here are our favorite campaigns of the week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness…
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FCB Shout tells a different type of Chinese New Year Story with RHB, highlighting neurodiversity and inclusivity
KUALA LUMPUR, MALAYSIA — Titled Acceptance, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB…
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Maybank Malaysia listens in on the silent world of the deaf community in CNY spot by Grey Singapore and Mojo Films
KUALA LUMPUR, MALAYSIA — This year, Maybank‘s Chinese New Year film, Unspoken Connections, shines a spotlight on the deaf community,…
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Bader Rutter launches rebranding for Farmers Hen House to celebrate premium natural eggs
CHICAGO, USA — Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand…
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Reliance Jewels puts emphasis on women’s strength this Valentine’s day with a stereotype-breaking campaign
BENGALURU, INDIA — In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in…
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‘Step into doors of discovery’ as Krisflyer turns 25
SINGAPORE — KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled…
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Ponos and R/GA launch Year of the Cat petition to celebrate a legendary mobile game’s milestone year
TOKYO, JAPAN — Video game company PONOS and creative innovation company R/GA have partnered to launch a disruptive campaign for…
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Skyn’s Valentine’s Day spot by UltraSuperNew explores the question, ‘What happens when AIs go on a date?’
TOKYO, JAPAN — Leading condom brand SKYN has launched its annual Valentine’s Day campaign for the Japanese market, showcasing the…
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This week’s ad roundup sees the Heart back in finance, what ‘that’ peach emoji really means, and the power of the dragon
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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