Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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From the 2 AIs falling in love to an online movement to overthrow the mythical Dragon, here are our favorite campaigns of the week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness…
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FCB Shout tells a different type of Chinese New Year Story with RHB, highlighting neurodiversity and inclusivity
KUALA LUMPUR, MALAYSIA — Titled Acceptance, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB…
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Maybank Malaysia listens in on the silent world of the deaf community in CNY spot by Grey Singapore and Mojo Films
KUALA LUMPUR, MALAYSIA — This year, Maybank‘s Chinese New Year film, Unspoken Connections, shines a spotlight on the deaf community,…
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Bader Rutter launches rebranding for Farmers Hen House to celebrate premium natural eggs
CHICAGO, USA — Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand…
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Reliance Jewels puts emphasis on women’s strength this Valentine’s day with a stereotype-breaking campaign
BENGALURU, INDIA — In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in…
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‘Step into doors of discovery’ as Krisflyer turns 25
SINGAPORE — KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled…
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Ponos and R/GA launch Year of the Cat petition to celebrate a legendary mobile game’s milestone year
TOKYO, JAPAN — Video game company PONOS and creative innovation company R/GA have partnered to launch a disruptive campaign for…
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Skyn’s Valentine’s Day spot by UltraSuperNew explores the question, ‘What happens when AIs go on a date?’
TOKYO, JAPAN — Leading condom brand SKYN has launched its annual Valentine’s Day campaign for the Japanese market, showcasing the…
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This week’s ad roundup sees the Heart back in finance, what ‘that’ peach emoji really means, and the power of the dragon
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Celebrate the resilience of Singaporeans with MullenLowe and the Ministry of Communications and Information this Chinese New Year
SINGAPORE — Creative agency MullenLowe Singapore has collaborated with local director Royston Tan to launch a moving and uplifting Chinese New Year film titled “Extended Love.” The three-minute film celebrates the…
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Adam&eveDDB launches film for the world’s first disability inclusion summit with Valuable 500
LONDON, UK — A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, has just been launched.…
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St Luke’s and Holocaust Memorial Day Trust light up UK landmarks with digital candle display
LONDON, UK — Iconic outdoor advertising sites across the UK lit up to mark Holocaust Memorial Day in creative agency…
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Leo Burnett launches the hottest drop of the year with McDonald’s McSpicy and Frank’s RedHot
LONDON, UK — McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration,…
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