Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Tumi joins hands with Artist Weber Zhang to celebrate the Year of the Dragon
MANILA, PHILIPPINES — TUMI, the leading travel and lifestyle brand, has released a limited-edition collection created in collaboration with Weber Zhang. Weber is an acclaimed and…
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Myntra celebrates Pongal with stunning light show, Palich Palich Pongal
TAMIL NADU, INDIA — To break through the festive season frenzy in Tamil Nadu for Myntra, creative agency Talented conceptualized…
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Cadbury Dairy Milk unveils second installment of Generosity series, made with Ogilvy and Wavemaker India
MUMBAI, INDIA — Cadbury Dairy Milk released its new brand film as a part of its ongoing Generosity campaign. It…
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Ogilvy introduces new step in sexual health journey, ‘Beforeplay’
SYDNEY, AUSTRALIA — In a bid to normalize regular STI testing among young people, the Australian Government has launched a…
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Experience the allure of cruising mindfully with MSC and Dentsu Creative Italy’s ‘For a greater beauty’
MILAN, ITALY — MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched its brand new…
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Saatchi & Saatchi brings Oreo and Pac-man to the top of their game
DÜSSELDORF, GERMANY — In a campaign set to excite consumers just like the legendary arcades did in the ’80s and…
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Find out how a loch-mess monster, ice cream imitation, and fake audiobook are part of our favorite campaigns this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Not W+K puts an end to humblebragging for the One Show with a new design platform that blows your trumpet for you
LONDON, UK — NOT W+K, Wieden+Kennedy London’s standalone design and branding studio, unveiled a cheeky visual approach to the 2024 One…
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Globe and SMAC continue Hapag Movement in a bid to end hunger
MANILA, PHILIPPINES — Globe and SMAC continue its steps towards a more sustainable future through its Ibalik ang Sarap ng…
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Budget Direct heeds the call of a pool cleaner-wrecked household in 303 MullenLowe spot
SYDNEY, AUSTRALIA — Just in time for summer, and in keeping with the tongue-in-cheek cinematic style that it’s known for,…
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Stephen Fry narrates eerie campaign by House 337 on the reality of missing people every year
LONDON, UK — A high-profile launch of a new audiobook narrated by Stephen Fry – The Missing Lines, which frustrated listeners with its abrupt ending – is today revealed to…
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From Unbranded Menu’s victorious run to a Arctic-based summer paradise, here are our campaign picks this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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‘Like a Magnum’ is never as good as the original, says Lola MullenLowe Madrid’s latest for the classic stick ice cream
LONDON, UK — Magnum, the classic stick ice cream born in 1989, is launching a new campaign that cleverly emphasizes…
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