Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Santa Claus fights cancer in Gustave Roussy and Publicis Conseil’s Christmas tale of hope
PARIS, FRANCE — Cancer has never been cured as much as it is today, yet when we think about cancer,…
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IKEA and Ogilvy Philippines surprise the country by turning living spaces into IKEA stores
MANILA, PHILIPPINES — The world’s biggest IKEA store arrived in the Philippines back in 2021, exciting Filipinos who’ve always wanted…
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Samsung creates epic interactive livestream experience for DeepScreen® Alive gameplay
LONDON, UK — Samsung Gaming Hub has turned the Piccadilly Lights into an interactive 3D livestream featuring two gaming influencers…
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ArtHelps and Jung von Matt break the silence in Ukraine by turning weapons into musical instruments
KYIV, UKRAINE — A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of…
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Gatorade No Sugar says ‘Water wasn’t made for this’ via Akcelo
SYDNEY, AUSTRALIA — Gatorade has launched a new brand positioning “Water wasn’t made for this.” The work is a powerful…
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A celebration of culture and connection: RMN, your hyper-local partner in Sinulog
CEBU, PHILIPPINES — The Sinulog Festival, held annually in Cebu City, Philippines, is a vibrant and colorful celebration that honors…
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Abbé Pierre’s legacy transcends time in ‘The Heirs’ by Fred & Farid Paris
PARIS, FRANCE — Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbé Pierre, a renowned…
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Jollibee fans share stories behind their favorite Chickenjoy this holiday season
MANILA, PHILIPPINES — Jollibee’s latest campaign highlights the enduring appeal of Chickenjoy as a favored choice for fried chicken in…
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VML Philippines takes Tender Care’s message of protection further with ‘Unbox Their World’
MANILA, PHILIPPINES — Colgate-Palmolive’s Tender Care has just launched its newest campaign, “UNBOX THEIR WORLD.” The first major equity effort…
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Coca-Cola delivers holiday magic to everyone with bespoke AI-powered digital cards
MANILA, PHILIPPINES — Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital holiday cards…
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TikTok unites Filipino community with Creators Give Back for on-ground charity and livestreams
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile videos, brings more joy to its Filipino community this season…
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Jetstar and The Secret Little Agency encourage travelers to ‘make it count’
SINGAPORE — In a bold move to redefine the travel landscape post-pandemic, Jetstar has unveiled its latest brand proposition, urging…
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Oppo partners with fashion house Ambush to launch stylish smartphone Find N3 Flip case
SHENZHEN, CHINA — Consumer electronics company OPPO has announced a new collaboration with fashion house AMBUSH. The collaboration centers on…
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