Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Jollibee unveils special Christmas campaign to bring joy to everyday moments
MANILA, PHILIPPINES — Christmas is the most wonderful time of the year as it brings forth a season of fun…
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Olay India highlights the importance of female STEM mentors
MUMBAI, INDIA — India boasts the world’s highest number of female STEM graduates at 43% yet only an estimated 14%…
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Thums Up’s World Cup 2023 campaign turns every doubter into a believer
MUMBAI, INDIA — Soda brand Thums Up and creative agency Ogilvy get Indian actor and film producer Shah Rukh Khan…
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World Smile Day sees Britannia Good Day and McCann Worldgroup India unveil cleft cookies
NEW DELHI, INDIA — This World Smile Day, creative agency McCann Worldgroup India has partnered with cookie brand Britannia Good…
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Idris Elba gets transported into an action-packed movie thanks to his Sky Cinema subscription
LONDON, UK — Subscription channel Sky Cinema has always brought movies to its viewers. Now, however, it has offered viewers the chance…
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Community and togetherness takes center stage in this week’s ad roundup
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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VaynerMedia creates over-the-top game show for Mountain Dew’s new watermelon flavor
SYDNEY, AUSTRALIA — To celebrate the launch of its long-awaited “Major Melon” flavor, Mountain Dew has partnered with VaynerMedia to create “Major Melon’s…
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Sunday Afternoon’s Canal uses art, design, film and AR to tell the story of the famed NYC street and culture
NEW YORK, USA — Sunday Afternoon, a women and BIPOC-owned creative company with a focus on brand design and artist management,…
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Tumi showcases new Alpha collections for fall season
HONG KONG — International travel and lifestyle brand TUMI is celebrating its beloved Alpha product assortment through an extension of…
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Meta and BETC celebrate Rugby World Cup 2023 with Innovation
PARIS, FRANCE — Meta, the official supplier of the Rugby World Cup France 2023, is bringing its Superfans to life…
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Cadbury Dairy Milk encourages unity ahead of ICC Cricket World Cup
MUMBAI, INDIA — As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has…
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Mondelez Kinh Do and Publicis turn Tet Trung Thu into a day of togetherness for Vietnamese employees
HO CHI MINH, VIETNAM — Mondelez Kinh Do is calling on Vietnamese employers to give people one full day off to celebrate…
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Cadbury Gems empowers kids with new music platform
MUMBAI, INDIA — Cadbury Gems, one of India’s oldest and most beloved bite-sized chocolate brands, has launched a new campaign…
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