Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Propel Manila and Pride@Tech empower trans Filipinos with gender-affirming documentation
MANILA, PHILIPPINES — Propel Manila and Pride@Tech are providing documentation for trans Filipinos and Filipinas that aligns with their gender…
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McCann Worldgroup Southwest Asia and Dave Meyers showcase the whimsical world of Shangri-La’s hotel fantasy
SINGAPORE — McCann Worldgroup Southeast Asia, together with GRAMMY® award-winning film Director Dave Meyers, has been appointed to bring Shangri-La‘s…
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Heineken says it doesn’t matter if you misspell the brand, as long as you have a good time
AMSTERDAM, NETHERLANDS — Heineken® is turning 150. The perfect time to talk about a brand’s heritage and honor its history, no?…
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This week’s powerful advertising courtesy of a blown-apart billboard, a special first car ride, and a call to embrace disabilities
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Print ads for energy company Fortum showcase people’s desperate cooling hacks amidst heat wave in Europe
HELSINKI, FINLAND — Where there’s heat there’s a way. As heat waves crash in Europe, people are doing whatever it…
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MullenLowe Treyna’s Roman Olivarez curates YouTube playlist of Cannes Lions 2023 Grand Prix-winning campaigns
CANNES, FRANCE — Roman Olivarez, Executive Creative Director of MullenLowe Treyna, has taken the initiative to compile a comprehensive YouTube…
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TikTok kicks off biggest FoodFest campaign, amplifies Filipinos’ culinary diversity
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile videos, has launched its biggest #FoodFestOnTikTok campaign in Southeast Asia,…
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Netflix unveils Extraction 2 in the Philippines with a blown apart billboard along EDSA
MANILA, PHILIPPINES — Right after Hollywood royalty Chris Hemsworth announced that he would be visiting the Philippines for the premiere…
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Sun Life asks, ‘Are you truly free?’ in new campaign for Financial Independence Month
MANILA, PHILIPPINES — In time with the Philippines’ celebration of its independence this June, Sun Life of Canada (Philippines), Inc.…
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BoAt partners with Digitas India to launch ‘Break Through Music’ campaign on World Music Day
NEW DELHI, INDIA — India has a population of 1.4 billion, and with so many people, there is no shortage of…
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Menabrea showcases the Alpines in illustrated campaign from BMB as the beer of choice to ‘enjoy in high places’
LONDON, UK — Italian premium beer brand Menabrea is marking the launch of its new campaign across the UK with an…
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Smart pivots to Live More Today with empowering message
MANILA, PHILIPPINES — Telco giant and the country’s fastest mobile network provider Smart Communications has launched its latest tagline that…
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Coca-Cola holds Special Olympics in Berlin, launches ‘Your Support is Real Magic’ campaign with Grey
LONDON, UK – Grey launches the “Your Support is Real Magic” campaign for Coca-Cola to spark attention and generate support for…
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