Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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The Mummy emerges in Mumbai and Chennai through experiential OOH
Posterscope & iProspect India partnered with Warner Bros. Discovery for the launch of Lee Cronin’s The Mummy, creating an immersive, city-wide…
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Royal Challengers Bengaluru goes global as PUMA connects cricket and football
USA football icon Christian Pulisic and star cricketers Virat Kohli, Rajat Patidar, and Phil Salt traded sports and jerseys in…
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A sweeter way to show love: Goldilocks introduces new Signature Strawberry for Mother’s Day
From giving us life and raising us well, to supporting us through childhood and well into adulthood, moms deserve all…
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Müller FRijj embraces absurdity with ‘Moos in Unexpected Places’ by VCCP Blue
The nation’s favourite dairy brand, Müller, is launching a new campaign for FRijj with creative agency of record VCCP Blue…
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adoboPicks: These campaigns show that creativity evolves under constant pressure, but ideas remain limitless
Creativity has always worked well under pressure. But what’s different now is that pressure isn’t occasional anymore — it’s constant,…
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‘The Devil Wears Prada 2’ is a masterclass in immersive marketing and nostalgia
Over the years, The Devil Wears Prada has solidified its status as a cult classic, driven by its massive cultural…
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Fred & Farid turns luxury into a lived experience for Marc-Antoine Barrois NYC launch
Marc-Antoine Barrois, Parisian couture and haute perfumery maison, radical and sincere, defined by a physical relationship to luxury, has always…
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APOPO, TBWA\Singapore unveil landmark tribute in Siem Reap
TBWA Singapore has completed a pro bono partnership with APOPO, culminating in a campaign that transforms an invisible humanitarian crisis…
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The Push marks 40 years with bold rebrand by SICKDOGWOLFMAN
Leading Australian youth music organisation and registered charity, The Push, is celebrating 40 years of changing lives through equitable access…
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New Oreo campaign reimagines Twist, Lick, Dunk as a shared cultural moment
Oreo has launched “Everyone’s doing the Twist, Lick, Dunk”, a new brand campaign that turns the familiar action into an…
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Lemon Man returns with a squeeze in Cass Lemon Squeeze’s new mockumentary
After making his debut last year, Lemon Man is back. In the second year of Cass Lemon Squeeze’s platform, “Squeeze…
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Renault reimagines the iconic Twingo with ‘The Little Big Car’ campaign
The Renault Twingo E-Tech electric is now available for test drives in Renault dealerships. To support this launch, the iconic…
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Burger King France reimagines Sunday lunch with a new chicken tradition
In France, Sunday lunch is a sacred tradition — a moment of togetherness centered around generous, shareable meals, often featuring…
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