Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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For Krungsri, seamless CX is the key to giving customers more time to do what they love
BANGKOK, THAILAND — Global brand and customer experience agency VMLY&R and leading Thai bank Krungsri have demonstrated the power of…
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A mother’s enduring love takes the spotlight in the latest Kwentong Jollibee film by McCann Worldgroup
MANILA, PHILIPPINES — Earlier this year, Jollibee launched #MyKwentongJollibee to invite everyone to share their own stories – whether it’s…
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Globe reaffirms its commitment to protecting Filipino youth in the digital age with MakeITSafePH
MANILA, PHILIPPINES — As the world prepares to celebrate Mental Health Action Day on May 18, Globe, the leading digital…
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Ceres takes its 60th birthday to the street where it all began with nostalgic spot by Dude
LONDON, UK — Danish beer brand Ceres launched “Our Street,” a TV and social campaign in celebration of its 60th…
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Rhouse Animal Shelter raises funds for animal rescue through music streaming with ‘Rescue Radio’
HO CHI MINH, VIETNAM — RHouse, a social enterprise built to support sustainable rescue in Vietnam, has announced the launch…
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Founders Agency launches series of outlandish spots for Lipton that will have you saying, ‘Obviously’
FLORIDA, USA — Lipton’s campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that…
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It’s raining Chickenjoy as Jollibee celebrates its 45th year
MANILA, PHILIPPINES — Jollibee’s 45th milestone year started off strong, with the launch of major initiatives such as its anniversary…
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PLDT Home shows that even the strongest mothers need a helping hand in new film
MANILA, PHILIPPINES — Raising a child is no easy feat. What more can be challenging for couples when their relationship…
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Titan harnesses the power of AI to give moms a much-deserved break
NEW DELHI, INDIA — For Mother’s Day, Indian watch brand Titan launched #MOMentsTogether, a refreshing social media campaign prodding kids…
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This week’s best ads involve literal designer eyebags, a water bottle perfect for any reality, and a holographic god you can’t hide from
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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JD Williams changes up the narrative on women and age in fashion campaign by House 337
LONDON, UK — Retail company JD Williams has ripped up harmful stereotypes around getting older with its new SS23 campaign,…
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Dove fights toxic misrepresentation in gaming with Lola Mullenlowe in ‘Cinthia’s Battle’
MADRID, SPAIN — With the continuation of the Real Virtual Beauty, Dove has launched a series of actions supported by…
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The North Face praises natural serenity amid city frenzy in poetic campaign
LONDON, UK — Activewear and outdoor sports gear brand The North Face has released its new spot, “Never Stop Exploring”…
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