Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Brazil-based urban art exhibit lends visibility to people living on the streets
SÃO PAULO, BRAZIL — The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated…
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Five Star Chicken helps Thai parents and grandparents take over big TikTok accounts to reunite their families
BANGKOK, THAILAND — Are you guilty of ignoring your parents’ calls and texts while you get lost in the endless…
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Cheil and Mindy.cl’s ‘The Activist Reserve’ directly contributes to changes in Chilean environmental law
SANTIAGO, CHILE — Online psychology platform Mindy.cl has partnered with Cheil Worldwide Chile to launch “The Activist Reserve,” which spotlights…
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JBL and BLKJ Havas drive sustainability by replacing wrapping paper with rap songs
SINGAPORE — JBL, the global audio equipment manufacturer, has launched its Rap Your Gift audio gifting portal, in support of…
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G-Star RAW, The Family Amsterdam, and Maarten Baas refashion denim waste into design and art pieces at Milan Design Week
MILAN, ITALY — Denim brand G-Star RAW recently partnered with creative agency The Family Amsterdam and designer Maarten Baas to create…
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Ryan Gosling keeps the watch in Tag Heuer Carrera’s 60th anniversary film by DDB Paris
PARIS, FRANCE — In 2023, the most iconic racing chronograph ever celebrates its 60th birthday. The TAG Heuer Carrera has…
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Google Arts & Culture taps into the power of AI to monitor and preserve coral reefs all around the world
MANILA, PHILIPPINES — With slowly yet steadily rising global and ocean temperatures, coral reefs are some of the most vulnerable…
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Noise and PUMA India’s partnership engages people to make sports a part of their everyday lives
MUMBAI, INDIA — Noise, India’s leading connected lifestyle brand, announced its partnership with PUMA India to emphasize the synergy between…
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Mondelez Philippines and Save Philippine Seas launch animated series teaching segregation and recycling to kids
MANILA, PHILIPPINES — Recycling is a word that Filipinos are familiar with. In keeping with local waste management needs, many…
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Heineken says no to ghosting, sportswomen call out broadcasters, and the secret sauce from Netflix’s Hunger becomes a reality
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Gigil and TNT display the perils of not registering your SIM card in their latest viral videos
MANILA, PHILIPPINES — There’s nothing scarier in the digital age than losing access to the one thing that connects you…
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BunBun and Wolf BKK call on teenagers to snack away the boredom
BANGKOK, THAILAND — Teenagers are all too familiar with boredom, and would prefer to keep themselves busy or preoccupied. Luckily,…
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Dentsu Creative Taiwan creates ‘Stories of Change’ for government advertising
TAIWAN — By default, government advertising in Taiwan tends to be either heavy on numbers, reliant on electoral candidates’ faces,…
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