Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
In this week’s best ads: the grouchiest cat, trans rights in the PH schools, and the innovation that could change the world of meat production
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Park Hyung Sik stars in Heineken’s ‘The Ghosted Bar’ campaign by Le Pub APAC, a reminder to work responsibly
SINGAPORE – Heineken’s latest “Work Responsibly” campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the…
Read More » -
Maurice Blackburn makes injustice of offshore detention visible with Exhibit A-i via Howatson+Company
MELBOURNE, AUSTRALIA — With restricted access for journalists and camera equipment, there is limited evidence of daily life in Australia’s…
Read More » -
JioMart and L&K Saatchi and Saatchi bring the relationship between shopkeeper and customer to the fore
MUMBAI, INDIA — Indian online shopping destination JioMart has marked its foray into the competitive ecommerce arena with its new…
Read More » -
Southern Cross Pet Insurance, New Zealand Veterinary Association, and TBWA\NZ say “Paws Off!” to protect cats and dogs from human food
AUCKLAND, NEW ZEALAND — Southern Cross Pet Insurance, along with the New Zealand Veterinary Association (NZVA), has rallied brands and…
Read More » -
Tena puts the spotlight on the unseen reality of family carers in ‘No Love Like It’ spot by AMV BBDO
LONDON, UK — Around one in 10 people already look after a loved one, yet new research conducted by Essity-owned…
Read More » -
Only Samsung can wow Bebo, the world’s grouchiest cat, brought to life by BBH Singapore
SINGAPORE — To mark the launch of the newest flagship TV from Samsung, the 2023 Neo QLED 8K, creative agency…
Read More » -
Leo Burnett Manila, TBWA\SMP, Gigil, and BBDO Guerrero land shortlist spots at The One Show with unforgettable campaigns
MANILA, PHILIPPINES — The One Show is back for its gold anniversary, and for its 50th year, entries from almost…
Read More » -
KitKat takes on the power of artificial intelligence for an excuse to take a break
SYDNEY, AUSTRALIA — Chocolate brand KitKat has championed breaks for more than 65 years. So in 2023, as Artificial Intelligence…
Read More » -
Pond’s and Ogilvy Singapore imagine an extremely oily face inventing the air kiss
SINGAPORE — What if one man’s extremely oily face was the reason why the air kiss was invented? This is…
Read More » -
Whitegrey and PanaNatra prove that when it comes to pain relief, natural has got what it takes
SYDNEY, AUSTRALIA — Global consumer healthcare company Haleon has launched category disrupter PanaNatra, via a new campaign by creative agency…
Read More » -
Wunderman Thompson Benelux and Vow take innovation to the next level with first meatball made from mammoth DNA
AMSTERDAM, NETHERLANDS — The world’s first meatball made from mammoth DNA has been revealed at the Nemo Science Museum in…
Read More » -
Dermicool and What’s Your Problem battle monstrous summer heat together
MUMBAI, INDIA — Dermicool Talc has welcomed summer with another campaign about Garmi ki Pakad. With a fresh take on…
Read More »
