Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Guinness 0.0 launches responsible drinking campaign with ‘Make it a St. Patrick’s Day to Remember’
LONDON, UK — As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, non-alcoholic beer brand Guinness…
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Electriclime and Serviceplan Experience release one-take film to launch the Toyota Veloz
RIYADH, SAUDI ARABIA – electriclime° have linked up with Serviceplan Experience to produce a warm and intimate new film for the…
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Himalaya and 82.5 Communications shatter beauty stereotypes in India
BENGALURU, INDIA — The overriding importance of skin color in India has always been a social burden for young girls.…
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Key figures from Xiaomi share their empowering stories as women in tech
BEIJING, CHINA — In conjunction with International Women’s Day, consumer electronics company Xiaomi International has launched its Women in Tech video…
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Social Panga and Himalaya Haircare prove that women are naturally strong on International Women’s Day
MUMBAI, INDIA — To honor the spirit of women and celebrate their strength on the occasion of National Women’s Month,…
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Baxter emphasizes importance of timely treatment for Chronic Kidney Disease patients in new campaign
SINGAPORE — Chronic Kidney Disease (CKD) is a growing epidemic and rising global public health concern, with 850 million people…
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Israel Women’s Network’s film by BBR Saatchi & Saatchi answers: ‘Why do we need a Women’s Day in 2023?’
TEL AVIV, ISRAEL – Every year, as Woman’s Day approaches, the constant stream of questions arise: “Why do women even…
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In the Company of Huskies highlights a staggering domestic abuse statistic for Allianz Ireland and Women’s Aid
DUBLIN, IRELAND — To mark this year’s International Women’s Day, Allianz Insurance and Women’s Aid launched “The Last Incident,” a campaign…
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McDonald’s and Wunderman Thompson Philippines spark moments of self-love with ‘Love Ko Me’ campaign
MANILA, PHILIPPINES — Juggling multiple relationships and putting the needs and wants of others first — it’s a scenario many…
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French CNIL and Plan.Net France launch ‘Climatopie,’ a collection of six short narratives on data protection
PARIS, FRANCE – The Laboratoire d’Innovation Numérique de la CNIL (LINC), the CNIL’s Digital Innovation Laboratory, imagines the future with Plan.Net…
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Kotex and Ogilvy India team up to create ‘Period of Change,’ a relay race to normalize period conversations
NEW DELHI, INDIA — As India witnesses robust development and growth, menstrual awareness and education still remains an area for…
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Wunderman Thompson teases ‘there’s more than they’re telling us’ for VisitCanberra tourism campaign
SYDNEY, AUSTRALIA – VisitCanberra has launched its first domestic tourism campaign, “There’s more than they’re telling us,” since appointing Wunderman Thompson…
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C41 and Dr. Martens’ latest campaign for Nu Souls asks, how does an icon become an icon?
PARIS, FRANCE – How does an icon become an icon? This is the story of the Nu Souls, those who…
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