Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cobram Estate, A Time & Place celebrate freshness in first campaign collaboration
AUSTRALIA – Cobram Estate has released its latest campaign, The Fresher The Better, in partnership with creative agency A Time & Place and media…
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DDB Group Singapore, Google Gemini empower Indonesian students with #BikinGebrakanLo campaign
SINGAPORE/JAKARTA, INDONESIA — In a brilliant example of authentic co-creation, DDB Group Singapore has launched a dynamic, student-centric campaign for Google…
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BBDO Nordics, Dawit Isaak Library bind Orwell’s 1984 in protest against censorship
MALMO, SWEDEN –To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden – recognized as the world’s first library dedicated to…
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Lyka turns dog poop into dark comedy with ‘The Brutal Pick-Up’
MELBOURNE, AUSTRALIA – Picking up bad dog poo has been too horrifying for too long. That’s why Lyka, Australia’s leading fresh…
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KFC, Ogilvy serve up a love story in ‘Sweet Tokyo’ campaign
SYDNEY, AUSTRALIA – Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully…
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Olympique Lyonnais Women rebrands as OL Lyonnes with new identity by BETC Paris
LYON, FRANCE — With an unmatched record of eight UEFA Women’s Champions League titles and 18 French national championships, Olympique…
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GIGIL darkens Manila waterway for Netflix’s ‘Wednesday’ Season 2
MANILA, PHILIPPINES – Things are not what they seem in season two of hit Netflix series Wednesday, as star Jenna…
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Town Square and St John Ambulance Victoria bring levity to life-saving lessons
MELBOURNE, AUSTRALIA – St John Ambulance Victoria has launched the third instalment of its ‘Know First Aid’ platform with a new campaign…
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Publicis Conseil, Renault ignite nostalgia with the Turbo 3E launch film
PARIS, FRANCE – Renault is reviving one of its most iconic models with the Renault 5 Turbo 3E, a fully electric…
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INGO The Agency creates heartwarming ‘It’s Only Natural’ campaign for Burger King
WORLDWIDE – Burger King has launched “It’s Only Natural,” a montage of videos taken on smartphones that show babies and toddlers reacting…
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Studio Private redefines the future of fashion media
LONDON, UK – Studio Private’s bold new vision is coming into focus with its latest project: the “Nike Future Runway FA25” campaign, featuring…
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Dentsu Creative Webchutney, Be-Rite inspire healthier choices in new Tamil Nadu campaign
MUMBAI, INDIA – Be-Rite Sunflower Oil, in partnership with Dentsu Creative Webchutney, has unveiled its latest campaign in Tamil Nadu…
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KesselsKramer elevates educators with status-boosting job titles
AMSTERDAM, THE NETHERLANDS – Job titles are inherently linked to status. But people often tend to inflate or enhance their…
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