Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TikTok honors the tradition of Hongbao-giving in Chinese New Year ad by Fred & Fred Shanghai
SHANGHAI, CHINA — Creative agency FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the…
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Xbox gamers can unlock exciting prizes and exclusive content with unique Oreo combinations
DÜSSELDORF, GERMANY — This 2023, beloved sandwich cookie brand OREO is partnering with Xbox to create an unmissable activation that…
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Bench pays an ode to ‘Curtain Coukure’ and the creativity of Filipino LGBT youth with TBWA\SMP
MANILA, PHILIPPINES — The boundless creativity and imagination of Filipino LGBT youth takes center stage in a captivating new campaign…
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‘Save the drama’ says FCB Shout in Chinese New Year spot for Pepsi
KUALA LUMPUR, MALAYSIA — Creative agency FCB SHOUT’s first outing for leading beverage manufacturer Etika sees the agency delivering a cheeky campaign…
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Oatside storms Twitter, apologizes ‘for being too popular’
BANGKOK, THAILAND — While social media makes it easy for people to complain about brands these days, it becomes tough…
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Mahindra and Ogilvy tell businesses, ‘Together we rise’
MUMBAI, INDIA — Mahindra Group, the global giant of Indian origin, has completed 70 years of growth and success. Their…
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This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Manulife shares life hacks to help Filipinos become their best selves this 2023
MANILA, PHILIPPINES — To inspire more Filipinos to take charge of their lives and make smarter financial decisions this 2023,…
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Coca-Cola taps into innovative experiences to celebrate the magic of connection and togetherness this Lunar New Year
SHANGHAI, CHINA — Beverage corporation Coca-Cola has ushered in the Lunar New Year with the launch of a multi-touchpoint campaign…
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Greenlam Industries shows what a seed of love can do through a heart touching film
NEW DELHI, INDIA — Surfacing solution brand Greenlam Industries has launched The Gutli, a brand new film to promote sustainability. The…
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Follow the rabbit into the stunning world of Bowmore Islay Single Malt Scotch
SINGAPORE — Creative agency Leo Burnett Singapore and beverage company Beam Suntory has launched a whimsical design project, inspired by…
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The Shout Group inspires travellers to discover their own world at Resorts World Genting
KUALA LUMPUR, MALAYSIA — Resorts World Genting is fondly remembered for its cool highland weather, thrilling theme parks, majestic hotels,…
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Dive into Don Papa’s world of Sugarlandia in its new animation video
MANILA, PHILIPPINES — Don Papa Rum, the Philippine premium single island rum, recently commemorated its 10 years in the market…
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