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Stinking problems, living the dream, and everyone’s kwentong Jollibee take centerstage at this week’s favorite campaigns

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

Money problems stink


Insurance company first direct‘s campaign by Wunderman Thompson UK shows how financial issues stink quite literally with a skunk starring in its film. From housing issues, wage cuts, and increase in the price of basic needs, the struggle of young people deeply affect their decision-making.

Enjoy the process with IKEA

Bacon‘s spot for IKEA shows different instances of life where the process can be as fulfilling as the goals themselves. Set to the tune of Monkees classic “I’m a Believer,” the message of the ad is to have a home to support you while living your dreams.

Jollibee celebrates its 45th anniversary

Nearing its golden anniversary, Jollibee decides to go far and wide with a campaign that celebrates the brand’s impact on the lives of Filipinos whether it be a first date, or simply bonding with family and friends to celebrate small and big milestones. #MyKwentongJollibee allows everyone to tell their stories in their unique ways.

Pencils versus air pollution

Nasal health brand Otrivin‘s initiative “Otrivin Pollution Capture Pencils” works to bring underprivileged children in India to breathe cleaner air especially in their classrooms where they spend much of their day.

Cadbury 5Star protects singles from mushy couples

With Valentine’s around the corner, romance is in full swing. Cadbury 5Star helps singles stay away from love-sick zones with a mush detector app that lets them celebrate “singlehood” in peace.

Here’s a look back at adobo magazine’s weekly campaign picks.

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