Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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IKEA and Bacon affirm that the process is as important as the goal in new spot
STOCKHOLM, SWEDEN — Most dreams start at home, and furniture retail company IKEA encourages this with a new campaign produced…
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PopCorners premieres ‘Breaking Good’ at the Super Bowl with beloved characters from Breaking Bad
TEXAS, USA — PopCorners Popped-Corn Snack’s first Super Bowl commercial revives the most critically acclaimed television show of all time,…
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Pro-gamers take a stand against clothing waste in Vanish’s #ReSkinChallenge campaign
LONDON, UK — Vanish, the Reckitt garment care brand committed to encouraging consumers to rewear their clothes and raising awareness…
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Levi’s celebrates 150th Anniversary of the Iconic 501 with ‘The Greatest Story Ever Worn’
MANILA,, PHILIPPINES — To mark the 150th anniversary of its iconic 501 jeans, denim brand Levi’s has launched a year-long…
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Hello, Hong Kong: 500,000 free air fair tickets and city-wide offers await travelers
HONG KONG — Hong Kong is ready to welcome visitors from all around the world once again with open arms…
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Otrivin transforms toxic air into pencils in the fight to give school kids cleaner air
BENGALURU, INDIA — Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean…
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Wunderman Thompson UK and First Direct introduce ‘Skunk’ to call out the stinkiest situations in life
LONDON, UK — Integrated marketing agency Wunderman Thompson UK’s provocative new brand platform for insurance company first direct has launched, which…
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HSBC fulfills Hong Kongers’ wishes in citywide AR game ‘Wishing Tree for 7,000,000’
HONG KONG — Growing on the success of last year’s “HSBC 1.23 Go Goal Day,” HSBC and Wunderman Thompson Hong…
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Learn about the Negro Leagues’ legacy in Invisible Collective & Martian Blueberry’s new series for Black History Month
LOS ANGELES, USA — This Black History Month, Invisible Collective Founder Justin Polk and Invisible-represented Director Carl Jones celebrate the…
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Singapore Airlines sends out a message with global brand campaign: ‘Welcome to World Class’
SINGAPORE – Singapore Airlines (SIA) launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social…
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Forsman & Bodenfors and Seagram’s 7 celebrate unconventional drinking spots with comedian Iliza Shlesinger
LONDON, UK — Global creative collective Forsman & Bodenfors has continued its longstanding creative partnership with alcoholic beverage company Diageo…
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St. Luke’s highlights ski destinations from Heathrow Airport for winter peak season
LONDON, UK – Heathrow Airport is launching a new campaign to highlight the range of destinations that are accessible directly…
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Coca-Cola Vietnam sets world record while celebrating family through the Vietnamese Tet tradition
HO CHI MINH, VIETNAM — Coca-Cola Vietnam set the world’s largest Vietnamese Tet meal table with the participation of 1,000…
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