Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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How Yell put a new spin on CP’s simple boiled egg with EggFluencer Billkin
BANGKOK, THAILAND — A simple boiled egg. How can creative agency Yell Advertising Bangkok make it unique? Marketing communications are…
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Serviceplan Suisse creates antique GIFs for the Zurich Book Fair
ZURICH, SWITZERLAND — Antique books, antique prints, and antique people. This is what awaits visitors to the Zurich Book Fair,…
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Stockholm metro system SL and Familjen Sthlm encourage people to ditch their cars for public transport
STOCKHOLM, SWEDEN — In its latest campaign, Stockholm metro system SL wanted to challenge the idea that cars are the…
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Cadbury Gems kickstarts world’s longest running charity campaign created by Ogilvy India
MUMBAI, INDIA — Cadbury Gems, one of India’s oldest and most loved chocolate brands, launched its #GemsJrNFT campaign in 2022.…
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BharatMatrimony and Wondrlab India introduce handsome, AI-generated entity looking for love
MUMBAI, INDIA — BharatMatrimony, India’s biggest matchmaking service, recently launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated…
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Nostalgia is key in this year’s best Super Bowl ads as stars reprise old roles and pay homage to classics
MANILA, PHILIPPINES — Whether or not you’re a sports fan, there’s no denying that the Super Bowl always knows how…
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This Valentine’s Day, avoid ‘love blunders’ with the all-new Snickers Berry Whip
MUMBAI, INDIA — Valentine’s Day is the one day set aside to celebrate love and affection. However, many people end…
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Ogilvy India introduces the ‘ConFuseing Controller’ for Mondelez India’s Cadbury Fuse
MUMBAI, INDIA – Mondelez India’s premium countline brand, Cadbury Fuse, has rolled out an exciting marketing campaign called “ConFuseing Controllers”…
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Cheil Worldwide brings Joseon Dynasty facility Gungisi back to life with the magic of virtual reality
SEOUL, SOUTH KOREA – Gungisi, an ancient weapons manufacturing facility during the Joseon Dynasty, has been virtually restored 140 years…
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Galaxy Chocolates celebrates friendships among women this Galentine’s Day with ‘My Galaxy Girls’
MUMBAI, INDIA – The month of February is truly the season of love to celebrate the special bonds shared with…
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Swiggy tells the story of a meet-cute among neighbors in ‘Wrong Address’ by Talented
MUMBAI, INDIA – Serendipity, destiny, luck, fate. Love heavily banks and blossoms on these pillars, which is why they say,…
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Cadbury launches limited edition bars for Valentine’s season with the ‘Pop Your Heart Out’ campaign
MANILA, PHILIPPINES — Just in time for the season of love, chocolate brand Cadbury has launched limited edition pop heart…
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Jollibee launches new spot on JolliSavers as the ultimate ‘sulit sarap’ meal
MANILA, PHILIPPINES – With more people becoming price-conscious, they tend to be wary of how worthwhile a product or experience is.…
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