Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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NYF Partners with The Band of Sisters, creates new series exploring gender bias in the workplace
NEW YORK, USA — New York Festivals® Advertising Awards has partnered with The Band of Sisters, a group of six executive-level women who have seen it all –…
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Dacia and heaven found Santa, and it’s as magical as you’d expect
PARIS, FRANCE – According to a mysterious source, the real Santa Claus lives in Lapland. To find out for sure, Dacia…
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Wunderman Thompson Thailand and Bawdar Myanmar launches the world’s first immersive Game ‘n Beer experience – The Ultimate Gaming Fridge
BANGKOK, THAILAND – Gaming is HUGE in Myanmar with 30% of the entire country’s population being active gamers – 91% of…
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Proximity Spain launches the ‘Ugly Data Sweater,’ a Christmas jumper that reflects the ‘ugliest” data of the forest fires in Spain in the year 2022
MADRID, SPAIN – The fires in Spain devastated over 300,000 hectares in 2022, making it the year when the largest…
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Zero Waste Malaysia delivers a deliciously satirical Christmas message on food wastage by Dentsu Creative Malaysia
KLANG VALLEY, MALAYSIA – When there is a holiday feast, chances are, there is food left over and wasted. Which…
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The tribute to the origin of Pelé by Mercado McCann
BUENOS AIRES, ARGENTINA – Sports association CONMEBOL and creative agency Mercado McCann paid homage to iconic Brazilian professional footballer Pelé with…
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Cadbury Dairy Milk’s #HeartTheHappiness campaign by Ogilvy India allows people to unlock the happiest moments of 2022
MUMBAI, INDIA – In today’s social media world where algorithms are designed to favor only popular pages, a lot of…
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AnNahar revives 6 defunct Lebanese newspapers within its own pages
DUBAI, UAE — Unlike anything it has published before, Lebanese newspaper AnNahar brought back to life different Lebanese newspapers that…
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Desperados launches festive beer that tastes like Christmas cake and family arguments
AMSTERDAM, NETHERLANDS — It’s that time of year again. The Christmas lights are up, the weather is getting colder, the…
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HSBC launches seasonal ‘WINTERverse’ campaign, setting the benchmark for play to earn gamification
HONG KONG — With the festive season, financial services company HSBC and creative agency Wunderman Thompson Hong Kong have brought…
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VMLY&R and Tops want people to discover the joy of supermarket gifts
BANGKOK, THAILAND — Global brand experience agency VMLY&R and Thailand’s largest supermarket chain Tops has turned the act of gift-giving…
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McDonald’s and Leo Burnett Manila hijack food items in video games with ‘The Unbranded Menu’
MANILA, PHILIPPINES — Quick service giant McDonald’s has hijacked the gaming multiverse with “Unbranded Menu,” an open challenge to gamers…
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Colenso BBDO’s Christmas advert is self-proclaimed as the agency’s worst idea in 53 years
AUCKLAND, NEW ZEALAND — Creative agency Colenso BBDO released the “worst piece of work” in its long illustrious history. They…
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