Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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During the lunar eclipse, Fanta turned the moon into the world’s largest vending machine
MEXICO — During the early hours of November 08, a rare lunar eclipse, known by some as an Orange Moon,…
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Mastercard’s Player of the Match sonic trophy is designed by Māori designer Nichola Te Kiri
MANILA, PHILIPPINES — The love for rugby in New Zealand isn’t one that’s defined by stats or results. Rather, it’s…
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Bupa relates the planet’s health to human health in new sustainability campaign by AMV BBDO
LONDON, UK — Bupa, the international healthcare company which serves over 38 million customers worldwide, has unveiled its global sustainability…
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Drew Arellano and Iya Villania star in BPI’s new campaign
MANILA, PHILIPPINES — The Bank of the Philippine Islands (BPI) has welcomed celebrity couple Drew Arellano and Iya Villania-Arellano to…
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Sid Lee and Oppo launches TikTok campaign to amplify UEFA Champions League partnership
PARIS, FRANCE — Sid Lee has taken to TikTok to activate the technology brand’s sponsorship of the UEFA Champions League…
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Heckler develops monstrous simulation of gendered violence for WorkSafe Victoria’s education campaign
MELBOURNE, AUSTRALIA — Insurance company WorkSafe Victoria’s new public education campaign titled “It comes in many forms” – created by…
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Howatson+Company launches holiday spot for TK Maxx celebrating the greatest gift giver ever, Uncle Simon
SYDNEY, AUSTRALIA — Creative agency Howatson+Company has completed its first work for retail company TK Maxx, Australia’s leading off-price retailer.…
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Sweetshop’s Zac Ella produces regional campaign ad for Lazada’s 11.11 biggest one-day sale
BANGKOK, THAILAND — Production house Sweetshop has launched a remarkably fast-paced film for Lazada, Southeast Asia’s pioneer ecommerce platform for…
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VMLY&R’s spot for Boonthavorn says ‘Ummm..’ as it highlights our insistence on making the ‘right’ choices
BANGKOK, THAILAND — Global brand experience agency VMLY&R has released an entertaining new campaign film for Boonthavorn that shows consumers…
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Non-Fruit Consumer Amy endorses Innocent in new McCann Shanghai campaign
SHANGHAI, CHINA — Modern consumers are very picky with their fruit, however, it’s rare to see people choose juice with…
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MindNation aims to normalize therapy with World Mental Health Day campaign
MANILA, PHILIPPINES — Seeking mental health support has always been taboo in Philippine society. In fact, based on data from…
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Happiness Saigon introduces Carlsberg in Vietnam by rewarding correct pronunciation with free beer
HO CHI MINH, VIETNAM — Carlsberg is one of the leading brewing companies in the world today. This year they…
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Colgate puts the spotlight on a young man’s bright smile in the face of adversity in moving film by Red Fuse
KUALA LUMPUR, MALAYSIA — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand film…
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