Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Bangkok invites everyone to visit Thailand in cinematic style
BANGKOK, THAILAND — Creative agency BBDO Bangkok’s latest ad for Tourism Authority of Thailand doesn’t appear like an ad at…
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Campaign Spotlight: CaratLane encourages siblings to celebrate their unique bonds
MUMBAI, INDIA — CaratLane, India’s omnichannel jewelry brand, has launched a campaign celebrating the different unique bonds that siblings share,…
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Campaign Spotlight: HSBC Futureverse generates nearly six million possible financial futures
SINGAPORE — If the last two years have taught us anything it is that the future is unpredictable. In line…
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Campaign Spotlight: H&M Move invites the world to move together with Jane Fonda and JaQuel Knight
MANILA, PHILIPPINES — New brand H&M Move, launching worldwide August 04, is embarking on a bold mission to democratize sportswear…
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Campaign Spotlight: Heineken Silver and The Shoe Surgeon to drop sneakers that will have you ‘walking on beer’
SINGAPORE — Alcoholic beverage brand Heineken Silver, with the help of creative agencies Le Pub and BBH, have teamed up…
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Campaign Spotlight: Bumble encourages Filipino women to break barriers with ‘It Starts with Hello’
MANILA, PHILIPPINES — Bumble, the women-first dating app, recently launched a new brand campaign for the Philippines, “It Starts with…
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Campaign Spotlight: Skyn and UltraSuperNew Tokyo hypnotize couples and reintroduce them to each other as strangers
TOKYO, JAPAN — SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they…
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Campaign Spotlight: McDonald’s launches ‘More Rewarding McDonald’s Moments’ to celebrate loyalty program
LONDON, UK — Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programs, McDonald’s and its agency…
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Campaign Spotlight: HiRoad Auto Insurance announces its new brand campaign, celebrating those who take the high road
LOS ANGELES, USA — HiRoad, the behavior-based auto insurance company that rewards drivers for their good choices behind the wheel,…
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Campaign Spotlight: How Keventers found the sweet spot for marketing to Gen Z in 2022
NEW DELHI, INDIA — Keventers is an iconic Indian Dairy brand with a legacy of 96 years best known for…
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Campaign Spotlight: MPAN launches first therapeutic language tool to help the loved ones of missing persons
MELBOURNE, AUSTRALIA — The Missing Persons Advocacy Network (MPAN) has joined forces with creative technology agency whiteGREY, a global expert,…
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Campaign Spotlight: Belong and Howatson+Company ask everyone to consider life on a refurbished device
NEW SOUTH WALES, AUSTRALIA — Belong, Australia’s first carbon-neutral telco, together with Howatson+Company, has launched Second Life Phones, an eco-friendly…
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Campaign Spotlight: Allianz PNB Life shows how insurance can be man’s best friend in new video
MANILA, PHILIPPINES — Allianz PNB Life recently launched its latest digital campaign entitled “Who’s A Good Hooman?” featuring man’s best…
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