MANILA, PHILIPPINES — New brand H&M Move, launching worldwide August 04, is embarking on a bold mission to democratize sportswear and get the whole world and everybody moving, however they move.
The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover, moving in a multitude of ways.
H&M Move aims to equip the world with stylish and functionable “movewear” that will support Movers of all abilities and skills to move comfortably and confidently.
H&M Move will present four exclusive materials by combining innovative designs with complex technologies with a simple naming system. Customers need only glance at the name of each material to understand what it does and how it helps them move. DryMove helps pull all moisture away from your skin, keeping you comfortably dry while moving. ShapeMove gives you extra support plus features a ‘no show’ benefit when lifting and stretching. SoftMove is super soft and gives you extra support while you move. StormMove protects against wind and rain and is breathable whatever the weather.
H&M Move launches on August 04 with collections for women and men available in select stores nationwide and on their website.